Sisense was founded in 2004 in Tel Aviv, Israel, as a provider of business intelligence tools for small to midsize businesses.[4][5] The company initially focused on research and development and did not formally publicize its products until 2010.[4] Initial investors included venture capital firms Genesis Partners and Opus Capital and private investor Eli Farkash.[4][6]
By 2012, Sisense had raised $10 million and expanded its operations to the United States.[4][7] That same year, Amit Bendov was appointed as the company's new CEO.[8] Series B and C financing followed in 2013 and 2014, respectively, at which point Sisense had raised $44 million.[7][9]TechCrunch noted that Sisense's growth and funding during this period reflected the degree to which it made big data analytics accessible to ordinary business users.[7] By 2014, the company had opened an office in New York and about 70 percent of its sales were in the U.S.[10][9]
In 2015, Amir Orad was appointed CEO, replacing Bendov.[11] Orad previously served as CEO of NICE Actimize.[12]Series C and D funding followed in 2016 and 2018 respectively, bringing Sisense’s total funding to $174M over five rounds.[11][13][14]
In May 2019, Sisense acquired Periscope Data, a U.S. based company specializing in advanced analytics and predictive modeling.[15][16] The combined company represented more than $100 million in annual recurring revenue, over 2,000 customers, and more than 700 employees.[15][16] With another round of funding in January 2020, Sisense reached a valuation exceeding $1 billion, often referred to as unicorn status.[17]
In 2022, Sisense began a series of massive layoffs, firing half of the company.[18]
In April 2023, Ariel Katz was appointed CEO, replacing Orad.[19] Katz previously served as Sisense’s Chief Products and Technology Officer (CPTO) and General Manager of Israel.[19]
Technology
The company develops business intelligence software that allows users to access and analyze big data.[20]
In 2019, the company acquired data science software company Periscope Data, and renamed its software Sisense for Cloud Data Teams.[24]
As of 2021, the software platform integrates with platforms such as Adobe Analytics, AWS, Microsoft Azure Synapse Analytics, and Snowflake to provide users with the data input for analysis.[21]
^ abGage, Deborah (January 7, 2016). "Under New CEO, Sisense Raises $50M". The Wall Street Journal. Dow Jones & Company, Inc. Retrieved August 12, 2021.
