Siddhartha Vikram Lal (born October 1973) is an Indian businessman. The son of businessman Vikram Lal, Lal is a former chief executive officer (CEO) and the current managing director (MD) of Eicher Motors, a director of Eicher Goodearth and chairman and MD of VE Commercial Vehicles.[1] Lal is credited with the turnaround and revival of Royal Enfield.[2][6]
Lal, after completing his education, started working with MAN Nutzfahrzeuge AG. Before he joined Eicher Motors, his father, Vikram, sent him to Europe to interact with Royal Enfieldmotorcycle importers in the continent.[11] Lal joined Eicher Motors in 1999, working in various capacities in the Eicher tractor division and he also created the company's geographic information system and maps division.[9]
Lal then became CEO of Royal Enfield in 2000 (at the age of 26).[12][9] Initially, Lal's responsibility as CEO of Royal Enfield, which was on the verge of being sold due to the company's problems, was to fix the unit's products, financial and operational issues.[9][11] From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades.[13][14] "Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles," Lal said in a 2015 interview.[15] To solve the issues in Royal Enfield, Lal brought in a new client servicing team to address the concerns of motorcycle dealers and he used his engineering knowledge to improve the motorcycle engines, which resulted in the company increasing its sales.[11]
In January 2004, Lal was appointed as the chief operating officer (COO) of Eicher Motors.[15] In 2005, he sold 13 of the 15 businesses of Eicher Motors and decided to allocate resources to Royal Enfield and the trucks business.[12] Lal took this decision as he thought that in these two businesses, his business could become market leaders.[12] In May 2006, Lal took over as the chief executive officer and managing director of Eicher Motors.[1][10] In 2008, he transferred Eicher Motors' truck business was transferred to VE Commercial Vehicles, which is a joint venture with Volvo, a Swedish automotive company.[12][16] Lal's reason for forming a joint venture with Volvo was to become one of the largest competitors in India's truck market.[16]
Positions held
Position
Company
MD
Eicher Motors
Director
Eicher Goodearth Limited
Chairman
VE Commercial Vehicles
Director
Eicher Goodearth Holdings
Personal life
Siddhartha Lal relocated from Delhi[17] to London,[14] in August 2015, in order to be close to Royal Enfield's new R&D centre in Leicestershire.[18] "We are in the process of developing engines for the international markets and lots of developmental work is happening in the UK. It is for that I have decided to move to the UK for one year," he said.[19][20]
^Ramani, Priya (10 September 2010). "The Bulletproof man". Mint. Archived from the original on 25 September 2015. Retrieved 24 September 2015.
^Blankfeld, Keren; Chung, Grace; Doebele, Justin; Flannery, Russell; Jetley, Neerja Pawha; Karmali, Naazneen (7 October 2015). "Lal family". Forbes Asia. Archived from the original on 8 December 2015. Retrieved 27 November 2015. Lal family on Forbes Lists #40 Asia's Richest Families (2015)
^Sinha, Vivek (28 September 2002). "Enfield strikes at Lightning, to fly Thunderbird". The Economic Times. Times News Network. Archived from the original on 18 October 2015. Retrieved 30 October 2015. Manufacturing at the Jaipur plant, which has a capacity to produce 13,000 mobikes, is under suspension and according to the plan it is expected to resume operations as soon as the Chennai plant achieves full capacity utilisation.
^ abMadhavan, N. (16 October 2015). "Siddhartha Lal: The braveheart". Forbes India. Archived from the original on 8 December 2015. Retrieved 28 November 2015. He has unleashed a burst of activity in London to leverage its British heritage and design products (Royal Enfield has a development centre there) that appeal to the global audience.
^ abKarmali, Naazneen (July 2015). "India's Vintage Motorcycle Royal Enfield Is On Full Throttle". Forbes Asia. Archived from the original on 3 October 2015. Retrieved 27 November 2015. In 2004 he took charge of running the group, which was then a collective of several businesses. He sold all but two, including the legacy tractor unit, to focus on motorcycles and trucks.
