Seiska

For the football league, see Seiska (football).

Seiska

Editor	Eeva-Helena Jokitaipale
Categories	Gossip, entertainment
Frequency	49 issues per year
Circulation	158,207 (2013)
Publisher	Aller Julkaisut Oy
Founded	1992; 33 years ago (1992)
Company	Aller Media
Country	Finland
Based in	Helsinki
Language	Finnish
Website	www.seiska.fi
ISSN	1236-2409

Seiska, also known as 7 päivää (Finnish for 7 days), is a Finnish gossip magazine published in Helsinki, Finland.

History and profile

7 päivää was first published in 1992.[1] The magazine is owned by the Aller Media and is published 49 issues per year by the Aller Julkaisut Oy, a subsidiary of the Aller Media.[1][2][3] It focuses mostly on sensationalistic interviews of celebrities and pays rewards for leads on stories. Central subjects for stories are weddings, divorces and other celebrity gossip. The magazine has also a TV supplement TV-Seiska. Ilkka Janhunen is among the past editors-in-chief of 7 päivää.[4]

In May 2006 7 päivää caused a controversy by printing on its front cover a picture of Tomi Putaansuu, the lead singer of the band Lordi, without his face make-up on, although the band had requested – after winning the Eurovision Song Contest 2006 – that no pictures of unmasked band members be published. The picture caused a huge reaction among Finns, and in merely two days over 180,000 Finns had signed a pledge to boycott the magazine.[5] Some advertisers even withdrew their contracts with 7 päivää because of the event.[6] The magazine quickly apologized for the picture.[7] Katso also published some pictures, too, but it did not gain so much attention.

Circulation

The circulation of 7 päivää was 265,400 copies in 2006.[3] It dropped to 246,800 copies in 2007.[8][9] The magazine had a circulation of 211,707 copies in 2010.[10] Its circulation fell to 197,607 copies in 2011.[11] The circulation of the weekly was 170,867 copies, making it the seventh largest magazine in Finland.[12] It was the fourth best-selling magazine in Finland with a circulation of 158,207 copies in 2013.[2]

See also

• List of magazines in Finland

References

1. "Carl Allers Etablissement A/S". Reference for Business. Retrieved 23 March 2015.
2. "Top ten titles by circulation 2013". Nordicom. Archived from the original on 9 January 2015. Retrieved 9 January 2015.
3. "Top ten titles by circulation/issue 2006". Nordicom. Archived from the original on 8 March 2016. Retrieved 28 February 2015.
4. Linus Atarah (9 October 2010). "Helsinki Day of Journalism opens with reminder on ethics". Suomen Journalistiliitto. Retrieved 10 November 2015.
5. "Lordi fans furious at outing by gossip magazine". Helsingin Sanomat. 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
6. "Mainostajat vetäneet ilmoituksiaan Seiskasta". Helsingin Sanomat (in Finnish). 26 May 2006. Archived from the original on 30 May 2006. Retrieved 26 May 2006.
7. "Anteeksi, Lordi". 7 päivää (in Finnish). Archived from the original on 26 May 2006. Retrieved 26 May 2006.
8. Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
9. Anne Austin; Jonathan Barnard; Kate Bermingham; Nicola Hutcheon; Gareth Owen; David Parry (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 8 April 2015.
10. "Magazine Facts 2011" (PDF). Mediakortit. Archived from the original (PDF) on 4 March 2016. Retrieved 11 November 2014.
11. "Circulation Statistics 2011" (PDF). Media Audit Finland. Archived from the original (PDF) on 25 July 2019. Retrieved 13 December 2014.
12. "Biggest magazines by circulation". Aikakaus Media. 17 May 2013. Retrieved 9 April 2015.

External links

• Official website (in Finnish)