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Reinventing Fire
Reinventing Fire: Bold Business Solutions for the New Energy Era is a 2011 book, by Amory B. Lovins and the Rocky Mountain Institute, that explores converting the United States to almost total reliance on renewable energy sources, such as solar energy and wind power. Lovins says that renewable energy is already cheaper than fossil fuels and his analysis predicts further reductions in renewable energy prices.[1] Reinventing Fire was launched at the Washington National Geographic Society, in October 2011. Bill Clinton says the book is a “wise, detailed and comprehensive blueprint.” The book has forewords by Marvin Odum, from Shell Oil, and John W. Rowe, CEO of Exelon.[1] The first paragraph of the preface says:
Fen Montaigne in The Guardian has said that the book is impressive in both its scope and detail:
By combining reduced energy use with energy efficiency gains, Lovins says that there will be a $5 trillion saving over the next 40 years and a faster-growing economy. This can all be done, the book jacket says, without "new federal taxes, subsidies, mandates, or laws. The policy innovations needed to unlock and speed it need no act of Congress." The profitable commercialization of existing energy-saving technologies, through market forces, can be led by business.[4] See also
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