This article is about the London-based company. For the highways and neighbourhood in Pullman, Washington, U.S., see Red Brick Roads. For other uses, see Red Road.
Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps".[1]
History
The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe[2][3][4] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz.[2] Lowe retired in 2009, while remaining a shareholder in the company,[5] which continued to be managed by former colleagues.[3]
In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team.[6] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company.[7][8][6] The agency's new management team claims to have a positive outlook about its future.[9]
In 2018, Red Brick Road launched a standalone sister data agency called Emerald.[10]
Notable campaigns
The agency's best known client was the supermarket chain Tesco,[3] and Weinberger created their slogan "Every little helps".[11] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns.[12]
In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles.[15]
Awards
The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion.[16]
