The DVD was released on September 22, 2009, in the US, and September 28, 2009, in the UK. A special edition version of the DVD was released through the official Rage website.
Babelgum premiered the film on mobile phones and internet at the same time as the cinema and DVD release. Babelgum released Rage in the UK, North America, Australia, Italy, France, Germany and Spain.[5][6][7]
Rage is the world’s first feature film to debut on mobile phones. The movie was to be shown in seven episodes, beginning on September 21, 2009. The online screening began on September 28, 2009.[8]
Rage had its New York screen premiere on September 21, 2009, at “The Box”.[9]
The film was widely panned by critics, with criticism mostly focusing on its acting, direction, plot, script and length, as well as that it did not achieve its satirical intentions. On Rotten Tomatoes it has an approval rating of 29% based on reviews from 7 critics.[10]
It has been described as 'lame' and an 'indignant annoyance' by Leslie Felperin of Variety[11] and 'claustrophobic, repetitive and mostly ludicrous' by Richard Mowe of Boxoffice Magazine.[12]
In a rare positive review, Caryn James of Newsweek said 'you see how pertinent Potter is to the topsy-turvy world of filmmaking today, how smoothly she blends the cutting edge and the mainstream, how underappreciated she has been.'[13]
^BerlinArchived 2011-07-15 at the Wayback Machine at sallypotter.com, submitted on 11/12/2008, accessed January 4, 2009.
^Competition: RageArchived 2009-02-12 at the Wayback Machine, Press Conference and Red Carpet, streaming video at berlinale.de, submitted on February 8, 2009, accessed February 20, 2009.
