Publicus Asia

Publicus Asia

Company type	Advertizing and marketing
Industry	Opinion polling
Founded	2003 (2003)[1]
Founder	Maria Lourdes Tiquia[2], Lilibeth Amatong
Headquarters	Pasig, Metro Manila , Philippines
Area served	Philippines
Website	publicusasia.com

Publicus Asia, Inc. (stylized as PUBLiCUS) is a public opinion polling body in the Philippines.[3] Aside from market research, it also provides government relations, campaigns management, leadership skills training, and strategic communications services.

History

PUBLiCUS office is located in Pasig, Metro Manila.[4] It was founded in 2003 by Maria Lourdes Tiquia with its co-founder Lilibeth Amatong.[5][6] Tiquia is political science degree graduate at the University of the Philippines Diliman. Amatong is a graduate of communication arts at Maryknoll College Foundation.

In March 2023, Publicus Asia partnered with the University of Makati for a public briefing following a two-year COVID lockdown called PAHAYAG.[7] It released PAHAYAG 2023 which surveyed government agencies in the area of delivery of services to the public. The Armed Forces of the Philippines expressed gratitude to the public as it continued to be among the most approved and trusted government agencies nationwide.[8]

Criticism

House Deputy Speaker Lito Atienza criticized Publicus Asia's political surveys, calling them biased and politically motivated. He argued that the surveys aim to create a "bandwagon" effect and should not be trusted. Publicus Asia, founded by Malou Tiquia, described its surveys as independent and non-commissioned, with the 2021 PAHAYAG Final List survey polling 1,500 respondents.[9]

See also

• Politics of the Philippines

References

1. "ABOUT PUBLiCUS Asia, Inc". Devex International Development. Retrieved June 21, 2024.
2. "Malou Tiquia". #ACPC2022 Website. Retrieved September 6, 2024.
3. Baroña, Franco Jose C. (2022-04-25). "Malapitan tops Publicus Asia mayoral survey". The Manila Times. Retrieved 2023-04-07.
4. "PUBLICUS ASIA, INC". D&B. Retrieved July 23, 2023.
5. "PUBLICUS ASIA FOUNDER MALOU TIQUIA". POLITIKO.COM.PH. Retrieved February 16, 2024.
6. Agoncillo, Jodee (August 28, 2017). "Duterte No. 1 most loving, caring and decisive leader – survey". INQUIRER.NET. Retrieved February 16, 2024.
7. "PUBLiCUS Asia partners with the University of Makati for PAHAYAG". University of Makati. March 21, 2023. Retrieved February 16, 2023.
8. "Relevance of surveys of government agencies". Manila Bulletin. July 1, 2023. Retrieved July 23, 2023.
9. Rosario, Ben (November 23, 2021). "House leader slams Publicus Asia surveys as 'biased; mere 'political propaganda'". Manila Bulletin. Retrieved November 23, 2021.

External links

• Official website
• "The science of rating a Philippine public official". CNN Philippines. October 4, 2017. Archived from the original on September 29, 2017. Retrieved 13 April 2023.