Pranitha debuted in the 2010 Kannada film Porki opposite Darshan. After the success of Porki, she refused several offers from Kannada films and became choosy about her projects before signing for the Telugu film Baava, a love story where she starred opposite Siddharth.[4] She was praised unanimously for her portrayal of a Telugu village belle in the film. She then went on to appear in her first Tamil film, Udhayan, starring Arulnithi.[5]
She was then signed up for her second Tamil project Saguni, opposite Karthi, which released in both Tamil and Telugu languages. Saguni was her biggest release: a film that released in a record 1,150 theatres all over the world.
She then appeared in Jarasandha and Bheema Theeradalli, a real-life story of a naxalite, both opposite Duniya Vijay. Pranitha was praised for her portrayal of Bheemavva by critics and won a Filmfare nomination for the same.[6] She won the Santosham award that year for Bheema Theeradalli.
She then acted in the Kannada film Whistle, for which she earned a nomination at the SIIMA awards.
After this, she appeared in the Telugu language film Attarintiki Daredi, which was released in September 2013 and went on to become the highest grossing Telugu language film of all time, collecting over ₹100 crore. It also won her nominations at various award events. The film is being remade in other languages.
During the same time, she worked on a Kannada film Brahma, opposite Upendra. She also worked on Pandavulu Pandavulu Thummeda, starring Raveena Tandon and Mohan Babu, in which she was paired opposite Manchu Manoj. Both the films fared well. After a brief gap of two years, she signed for another Tamil film Masss, opposite Suriya in late November 2014.[7] In late 2014, she acted in a Telugu film Dynamite, opposite Manchu Vishnu.[8]
In December 2020, Pranitha completed her executive education and received a degree in Professional & Leadership Development from Harvard Kennedy School.[10]
Other work
Endorsements
Subhash endorsed brands like Joyalukkas, SVB Silks Salem, Bombay Jewellery, Welight Academy of Education, Sri Lakshmi Jewellery, Pondichery and
RS Brothers. She was signed as the brand ambassador of the team Karnataka Bulldozers in the Celebrity Cricket League in its third season in 2013.[11] In October 2014, Subhash along with Anu Prabhakar was selected as the ambassador for the Jewels of India – a fashion jewellery exhibition in Bangalore.[12]
Subhash was the brand ambassador of Jewels Exotica the following year.
She was the face of GRB and Lulu mall among others.
Business
Subhash bought stakes in a hospitality company and now co-owns a restaurant called Bootlegger on Lavelle Road, Bangalore.[13]
Philanthropy
Subhash has been involved in various philanthropic activities in India. She is working towards modernising public education in Karnataka by adopting schools and providing them with better infrastructure and sanitation facilities.[14] Subhash and a group of volunteers refurbished an ageing school in Karnataka's Hassan district. She has been committed to the cause by bringing an overhaul in the infrastructure and introducing language teachers in the schools.[15] Today, at least 13 such schools have been adopted by various individuals and has set a precedence to the others.[16] She contributed US$10,000 to the same cause.[17] In April 2019, the Election Commission (EC), along with Rahul Dravid, had appointed Subhash as a brand ambassador to promote awareness among general public on voting before the 2019 general election in India. The initiative was termed as "State Icons" and aimed to reach out to millions of voters in Karnataka.[18] In 2018, Subhash was a part of the Young South Indian Leaders delegation, organised by the Ministry of Foreign Affairs of Israel.[19]
Personal life
Pranitha married businessman Nitin Raju in an intimate ceremony on 30 May 2021.[20][21] In June 2022, she gave birth to a daughter.[22][23] In September 2024, she gave birth to a son.[24]
^Daithota, Madhu (1 July 2010). "Pranitha moves to Tollywood". The Times of India. Archived from the original on 7 January 2022. Retrieved 19 March 2021.
^SM, Shashiprasad (24 October 2018). "'Pedda' girl gets charitable". Deccan Chronicle. Archived from the original on 30 November 2020. Retrieved 22 February 2020.