Paul Lauer

Paul Lauer
Born	March 19th, 1962
Nationality	American
Website	http://motiveentertainment.biz

Paul Lauer is an American entrepreneur, marketer, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company.[1]

Career

Lauer designed and executed the grassroots marketing campaigns for Mel Gibson's The Passion of the Christ,[2] The Chronicles of Narnia,[3] Polar Express,[4] Rocky Balboa,[5] Mark Burnett's The Bible Series and Son of God, among others.[6]

Lauer has been noted as one of Advertising Age's Top 50 Marketers of the Year.[7] He also founded YOU! Magazine for teens (published in six languages with 3,800,000 copies distributed)[8] and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books.[9]

References

1. "Virtual reality film lets users experience the life of Christ". The Tidings. Retrieved 16 November 2016.
2. Stanley, T.l. "`The Passion of the Christ'". Advertising Age. Retrieved 16 November 2016.
3. Waxman, Sharon (18 July 2005). "The Passion of the Marketers". The New York Times. Retrieved 16 November 2016.
4. Sarno, David (22 December 2004). "Next Stop, Bethlehem?". Slate. Retrieved 16 November 2016.
5. Dalfonzo, Gina R. "Getting the Word Out". The Chuck Colson Center. Retrieved 16 November 2016.
6. Goff, Keli (1 April 2014). "Why Christians Now Rule Hollywood". The Daily Beast. Retrieved 16 November 2016.
7. "Marketing 50 | Page 3.5 - AdAge". Adage.com. Retrieved 16 November 2016.
8. Dart, John (31 January 1998). "Catholic Youth Magazine Looks Ahead". Los Angeles Times. Retrieved 16 November 2016.
9. Rice, Brian. "5 Questions with Paul Lauer, President of Motive Marketing". Business 2 Community. Retrieved 16 November 2016.