PTron

PTron
Company typePrivate
IndustryElectronics
Founded2014; 10 years ago (2014)
FounderAmeen Khwaja[1][2]
HeadquartersHyderabad, Telangana, India
Area served
India, United States, Canada, Italy, Romania, Indonesia, Malaysia, Tunisia, Fiji, Myanmar, Nepal, Colombia, Bangladesh, Ghana[3]
Key people
Palem Srikanth Reddy (Chairman),
Ameen Khwaja (Founder / CEO),
Harish Naidu (Director)[4]
ProductsElectronic accessories[5]
RevenueIncrease ₹34.55 crore (Q2 FY 2020-21)[6]
Number of employees
200+
ParentPalred Electronics
Websitewww.ptron.in

PTron (pronounced as P-Tron) is an Indian electronics manufacturer, headquartered in Hyderabad. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches and networking products.

History and operations

PTron was founded in 2014 by Ameen Khwaja, CEO of Palred Electronics (a subsidiary of Palred Technologies). In 2015, it opened an office in Shenzhen, China[7] and began manufacturing products from there. In its first two years of launch, the company claimed to have recorded ₹50 crore in sales, (as of 2019, equals US $7.04 million) having sold more than one million products.[2] As of 2019, the company has sold over 5 million mobile accessories including headphones, bluetooth audio devices, smartwatches and power banks.[2][1][8] The company initially sold products through its retail platform LatestOne, before expanding to other e-commerce platforms such as Amazon, Flipkart and Snapdeal.[1][9]

As of 2019, PTron sells its products in various countries such as United States, Canada, Italy, Myanmar, Hong Kong, Israel and Indonesia.[1] According to Khwaja, Hyderabad, Chennai and Delhi are the major markets for the company within India, while selling products through more than 1000 offline stores in other cities.[1][10] By 2018, the company had more than 40 distributors in 12 states in India.[5]

In August 2019, PTron announced its plans to set up an assembly plant in Hyderabad (under Make in India)[11] which is expected to handle two-thirds of its manufacturing requirements.[1] In October 2019, PTron launched Bass Buds TWS (True Wireless Stereo) earbuds which sold over 10,000 units within the first three days.[12] In August 2020, the company signed up Bollywood actor Aparshakti Khurana to endorse the brand.[13] PTron registered sales of 7.87 lakh units in the second quarter of FY 2020–21, up from 2.67 lakh units in the first quarter.[6][14][15] In July 2021, Pooja Hegde signed as new brand ambassador.[16]

References

  1. ^ a b c d e f "PTron plans unit in Hyderabad". Telangana Today. Retrieved 15 October 2019.
  2. ^ a b c "Mobile Accessories Brand PTron Records Rs 50 cr in Sales". News18. Retrieved 15 October 2019.
  3. ^ "PTron partners with US-based mobile accessories distributor". BTVI. Retrieved 29 October 2019.
  4. ^ "Leadership Team". Paired. Retrieved 21 February 2020.
  5. ^ a b "Mobile accessories brand PTron expands offline network in India". The Economic Times. Retrieved 15 October 2019.
  6. ^ a b "Palred Tech reports ₹1.50 crore PAT as pTron brand boosts revenues". Business Line. Retrieved 28 November 2020.
  7. ^ "Overseas foray: PTron hopes to crack US market for mobile parts". Business Line. Retrieved 15 October 2019.
  8. ^ "PTron crosses Rs 50 cr in sales". Telangana Today. Retrieved 29 October 2019.
  9. ^ "Palred Technology Services Pvt Ltd Signs An Agreement With Amazon India To Sell Xmate Brand Of Products". Business Line. Retrieved 15 October 2019.
  10. ^ "PTron Appoints Mojo International as its Exclusive Distributor for North India". Digital Terminal. Archived from the original on 25 February 2019. Retrieved 29 October 2019.
  11. ^ "Ptron : Poised to Become A Global Brand". SME World. Retrieved 31 October 2019.
  12. ^ "PTron Bass Buds Achieves Massive Success on Launch". The Asian Age. 4 October 2019. Retrieved 28 November 2020.
  13. ^ "pTron ropes in Aparshakti Khurana for its brand campaign". The Financial Express. 31 August 2020. Retrieved 28 November 2020.
  14. ^ "Palred Technologies Registers 151% YoY Growth, Reports Profits In Q1 FY21". BW Businessworld. Retrieved 28 November 2020.
  15. ^ "Hyderabad-based Palred Technologies reports Rs 1.5 cr profit". Telangana Today. 17 November 2020. Retrieved 1 December 2020.
  16. ^ "Pooja Hegde roped in as the Brand Ambassador of pTron : Bollywood News - Bollywood Hungama". Bollywood Hungama. 16 July 2021.