OrangeSoda

OrangeSoda

Founded	2006
Founders	Jay Bean, Chris Finken, and Derek Miner
Headquarters	American Fork  , United States
Parent	Deluxe Corporation
Website	www.orangesoda.com

OrangeSoda Inc. is an Internet marketing company. They focus on creating geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay per click (PPC) campaigns.[1] It is currently owned by Deluxe Corporation and based in Kansas City, having moved operations from Utah in 2015.[2]

History

OrangeSoda was founded in 2006 by Jay Bean, Chris Finken, and Derek Miner, using private funds, local money from investors, and a strategic partner.[3][4]

Not affiliated with the orange soft drink, Bean used a domain name he had already purchased for unrelated reasons. In the first year, the company grew from 4 employees to 65.[5] As of 2011, OrangeSoda has 175 employees, 6000 customers, and did $19 million in revenue in 2010.[6] OrangeSoda was partnered with CityGrid Media, Yellow Pages Group (YPG), and Freedom Communications to provide social, mobile, and search services to their customers.[7] In 2009, OrangeSoda was recognized as one of the top 100 fastest growing companies in Utah by MountainWest Capital Network.[8] In 2010, the company was voted as the best startup venture in Utah Valley and one of the top 3 places to work by Utah Valley Business Quarterly.[9] In 2012, OrangeSoda was acquired by Deluxe Corp. for $27.7M.[10][11]

In 2015 they closed their offices in American Fork, Utah, making 60 workers redundant, and moved all business to Kansas City.[2]

References

1. Cameron Christoffers, "Who Loves OrangeSoda? Small Businesses Might…", Tech Crunch IT, 2009-7-16
2. Curry, Tessa (2015). "After 10 years OrangeSoda closes American Fork office, lays off 60". Silicon Slopes.
3. Tom Harvey, "OrangeSoda: You have to ask them what they do", The Salt Lake Tribune, 2008-12-20
4. "Barking Frog Can Change the Face of Your Business Today!". barkingfrogseo. Retrieved 8 November 2015.
5. Utah Valley Business Magazine, "Startups to Watch", Utah Valley Business Quarterly, 2008 Spring
6. Adriana Gardella, "Advice From a Sticky Web Site on How To Make Yours the Same", The New York Times, 2011-04-13
7. AlwaysOn Network, "CEO Showcase: OrangeSoda", aonetwork.com, 2011-3-20
8. Mountain West Capital Network, "Title of article", Mountain West Capital Network, 2009
9. Briana Stewart "Best of UV Business 2010", Utah Valley Business Quarterly, 2010 Summer
10. "Deluxe buys Internet marketing company OrangeSoda for $28 million". www.bizjournals.com. Retrieved 16 November 2017.
11. "Deluxe buys OrangeSoda Inc. for $27.7 million". Deseret News. 6 June 2012. Archived from the original on 10 June 2012.

External links

• Official website