"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.[4]
The song features a prominent rhythm with cowbell and heavy bass.[5][6] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.[5][7] The lyrics are an unrelated set of observations.[5] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.[8] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.[7][9][10]The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.[11]
It had viral success in the United Kingdom,[12] and it reached number 36 on the Billboard Twitter Emerging Artists chart.[13] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.[14] It placed 68th on the 2014 Pazz & Jop poll of music critics.[15]Pitchfork Media named it the 11th best track of 2014,[16]Drowned in Sound placed the song 18th on its year-end list,[17] and BlackBook magazine ranked the song 12th.[18]
The music video for "On the Regular" was directed by Anthony Sylvester,[19] brother of the song's producer Nick Sylvester.[3][20] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.[11] He plays with a rubber band gun and makes balloons burst into color.[19]
Cover Versions
The French-Israeli duo Shirane Music [Wikidata] released a cover version of the song in 2015. It was first aired on Israel's national radio station Reshet Gimmel during the duo's weekly radio show "Under the Cover" [he] on August 21, 2015.[21]Shamir reacted to the release on his official Twitter account calling it "Amazing".[22]
