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On3.com
On3.com is a network of websites that focus mainly on college football and basketball, particularly recruiting, transfer portal and name, image, and likeness (NIL)-related news. The network was founded in 2021 by Shannon Terry, former co-founder of Rivals.com and founder of 247Sports, and includes over 30 fan sites.[1] Aside from articles, podcasts, and video content, On3.com includes a broad-based college sports database.[2] The platform quickly developed into the leading source for NIL data and information in college athletics.[3][4][5] HistoryOn3.com was founded by Shannon Terry.[6] Along with a business partner, he sold his first company, college recruiting site Alliance Sports, to Rivals.com for $3 million, which he re-purchased for $500,000 when it fell into bankruptcy.[7] Terry kept the Rivals.com branding and rapidly turned a profit using a subscription-based model, growing to 230,000 subscribers before it was sold to Yahoo! in 2007 for a reported $98 million.[7] In 2010, he founded 247Sports, which was acquired by CBS in 2015 for an undisclosed amount,[8] though he continued to serve as CEO until resigning in 2020.[9] Terry announced his new venture, On3.com, in 2021, in an effort to combine his expertise in recruiting and college sports media with the "untapped space around NIL opportunities", referring to name, image, and likeness.[2][3] On3.com's first hire was former ESPN college football writer Ivan Maisel, who was named senior writer and vice president of editorial in June 2021.[6] The following month, the company acquired a pair of independent team sites, Kentucky Sports Radio and Lettermen Row, to start building their national network.[10] The site officially launched on August 15, 2021.[6] Like Terry's previous sites, On3.com quickly established itself as a reliable source for recruiting information, and was especially noted for "being ahead of the curve" on news related to the transfer portal and name, image, and likeness (NIL) deals.[4] On3.com added female athletes to its player database in October 2022.[11] In December 2022, On3.com launched an interactive platform called On3 Athlete Network to allow athletes to access their NIL valuations and seek revenue opportunities.[12] This was followed a month later by the formation of On3 OS, its business-to-business division to help college athletes and athletic programs alike manage their NIL activities.[13][14] Later that year, On3 hosted the inaugural On3 Elite Series, a two-day conference aimed to help guide consensus five-star football recruits to navigate through the emerging NIL landscape. At its second annual event, speakers included NFL players DeAndre Hopkins and Will Levis.[3] In 2024, On3 hired Steve Wiltfong, ex-recruiting director for 247Sports.[4] Later that year, On3 Media raised over $36 million in equity from 27 investors.[15] References
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