Robert Copsey of Digital Spy gave the song a positive review stating:
They say breaking into the music industry takes a combination of talent, persistence and a cheeky wink from good old Lady Luck. This tried and tested formula could certainly be applied to Jodie Connor, who was given a shot at the bigtime back in the heady days of April 2010 when she trilled the hook on Roll Deep's chart-topping smash 'Good Times'.
By way of a thank you, we're assuming, she's teamed up with the rap pack's head honcho Wiley for her first dip into solodom, offering up a neat little grime-pop ditty about playground love which marries a twinkly piano riff to gritty blips and bleeps in perfectly listenable fashion. The lyrics are hardly Ivor Novello-worthy stuff - even rhyming "now or never" with "together" and "stormy weather" - but what would you expect from the woman who crooned one of the most cliche-laden choruses of last year?"I'm gonna leave the day behind..." .[1]
Chart performance
"Now or Never" debuted on the UK Singles Chart at number 14 on 23 January 2011[2] as the week's fifth highest entry. The single also managed to debut at number 6 on the R&B chart.[3] On its second week in the chart, the single fell 16 places to number 30; being hailed the week's Biggest Faller. It then fell 18 places to number 48 and in its fourth week dropped to #100.
