Natella Krapivina

Natella Krapivina
Krapivina in 2020
Born	Natella Vagif qizi Aliyeva (1982-04-07) 7 April 1982 (age 42) Ashgabat, Turkmen SSR, USSR
Nationality	Ukrainian
Education	Taras Shevchenko National University of Kyiv
Occupations	Record producer television producer film producer director
Children	1

Natella Vagifivna Krapivina (Ukrainian: Нателла Вагіфівна Крапівіна; Russian: Нателла Вагифовна Крапивина; née Aliyeva; Azerbaijani: Natella Vaqif qızı Əliyeva; born 7 April 1982) is a Ukrainian producer and director who is best known for working extensively with Ukrainian singer LOBODA.[1] Krapivina additionally produces the Ukrainian travel show Oryol i Reshka and works with the television channels Inter in Ukraine and Pyatnica! in Russia.[2]

Early life

Krapivina was born in Ashgabat to an Azeri–Armenian[3] family. Her father is Azerbaijani real estate developer Vagif Aliyev. Krapivina lived in Ashgabat until the age of eleven, later moving to Ukraine. In 2003, she graduated with a degree in international law from the Taras Shevchenko National University of Kyiv.[4]

Career

TeenSpirit Studio

While at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka".[5] Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".

LOBODA

In 2010, Krapivina met Ukrainian singer-songwriter Svetlana Loboda, and has since become her record producer.[6][7]

Krapivina on working with Loboda:

"She is the only artist on the Ukrainian scene that is capable of absolutely any experiments."[8]

Gadar

In partnership with Loboda and her sound producer Mikhail Koshevoy, Krapivina founded the music label BogArt, which released the first single by rapper Gadar, titled "Не плачь".

The collaboration between LOBODA and Gadar is seen as the beginning of a popularization of urban culture in Ukraine.[9]

Projects

TeenSpirit Studio TV shows and TV projects

• "Oryol i Reshka" ("inter", "Pyatnica!", "K1")
• "Oryol i Reshka. Shopping" ("Inter", "Pyatnica!", "K1")
• "Vokrug M (Lesia Zdesia – in Russia)" ("Inter", "Pyatnica!")
• "Family dog" ("Inter")
• "Kitchen with Dmitry Shepelev" ("Inter")

TeenSpirit Studio films

• 2016 – Oryol i Reshka. New year ("Pyatnica!")

Videography

2013 Svetlana Loboda – "Кохана" 2014 Svetlana Loboda – "Смотришь в небо" (feat. Emin) Nyusha – "Только" / "Don't You Wanna Stay" 2015 Svetlana Loboda – "Не нужна", "Пора домой", "Облиш" 2016 Svetlana Loboda – "К чёрту любовь", "Твои глаза" Gadar – "Не плачь" 2017

Awards and nominations

Television projects

Year	Award	Category	Name	The result
2014	TEFI	Entertainment program "lifestyle"	"Орел и решка. На краю света"	Won[10]
2015	Teletriumph	Infotainment program	"Орел и решка"	Won
2016	TEFI	Entertainment program "lifestyle"	"Орел и решка. Кругосветка"	Won[11]
2016	Teletriumph	Infotainment program	"Орел и решка"	Won

Videos

Year	Award	Category, work	The result
2015	Yuna	Best music video ("Смотришь в небо" feat. EMIN)	Nominated
2015	M1 Music Awards	Clip of the year ("Пора домой")	Won
2016	Yuna	Best music video ("Пора домой")	Nominated
2016	RU.TV Awards-2016	Video on the road ("Пора домой")	Nominated
2016	M1 Music Awards	Clip of the year ("К чёрту любовь")	Won
2017	Yuna	Best music video ("К чёрту любовь")	Expected

References

1. "Нателла Крапівіна: «У «Голосі країни» Лобода однозначно брати участь не буде»" (in Ukrainian). 7 December 2015. Archived from the original on 12 December 2016. Retrieved 7 December 2015.
2. "Нателла Крапівіна: Перший рік «Орел і Решка» працювала собі на збиток" (in Ukrainian). 8 December 2015. Archived from the original on 4 December 2016. Retrieved 8 December 2015.
3. "Дочь азербайджанского олигарха рассказала о своих армянских корнях (ВИДЕО)". armenia-news24.ru (in Russian). 31 July 2021.
4. "Имеет также армянские корни. Продюсер Лободы прокомментировала отсутствие концертов в Украине" (in Russian).
5. ""Oryol i Reshka" will be shown hell and paradise places of the world". 3 November 2016. Retrieved 3 November 2016.
6. "Producer of the LOBODA Natella Krapivina about his personal life: "I am not alone, but lonely"". 10 March 2015. Retrieved 10 March 2015.
7. "Natella Krapivina: "Ideas rule the World!"".
8. "Producer of the Svetlana Loboda: "We create real space ship"".
9. "LOBODA has announced the launch of a new project". 28 September 2016. Retrieved 28 September 2016.
10. "The travel show "Орел и решка. На краю света" became the winner of award TEFI-2014". 1 July 2014. Retrieved 1 July 2014.
11. "Was named the first winners of TEFI-2016". 28 June 2016. Retrieved 28 June 2016.