Myer Centre, Adelaide
The Myer Centre is a five-story shopping centre in the heart of the Adelaide city centre, South Australia. A significant landmark in Rundle Mall, it houses South Australia's largest Myer store alongside over 80 smaller shops and a large underground food court.[1] It is also accessible from North Terrace and an airbridge to David Jones. As of 2024[update] it is owned by Starhill Global REIT.[2] HistoryThe North Terrace side of the Myer Centre includes two heritage-listed buildings, which were integrated using facadism into the centre upon construction. Listed on the South Australian Heritage Register, Shell House was constructed in 1931 and Goldsbrough House in 1935.[2] Goldsbrough House was designed for Goldsbrough, Mort & Co. by prominent SA architect F. Kenneth Milne. An extra storey was added in 1936, and the building was state heritage-listed in 1986. The old lobby, lift, and stairwell were refurbished and integrated to the Myer department store of The Myer Centre.[3][4] 1980s and 1990sThe shopping centre was constructed between 1988 and 1991, undertaken by developers REMM Group Ltd, at a cost of A$1 billion, making it the most expensive retail development in Australia at the time.[5] REMM Group Ltd built the centre directly after the Myer Centre in Brisbane, which shares many architectural and décor elements. It was designed by [[Buchan, Laird and Bawden]][6] and built by structural engineers Wallbridge and Gilbert.[7][8][a] The postmodern design emphasised a Victorian theme, utilising ornate railing and fittings in brass and heritage green, with terrazzo floor tiles. A six-storey office tower named Terrace Towers was constructed behind the two historic buildings, sitting atop the centre.[2] Between 1991 and 1998, the upper level of the interior atrium housed a family entertainment centre named Dazzeland. It was home to Australia's only indoor rollercoaster, which circled a 5-story void on a figure-8 track.[9] Named both Jazz Junction and Blues Bullet, and manufactured by Zamperla, the rollercoaster drew significant attention to the centre upon opening.[10] It was removed along with other attractions when Dazzeland closed in 1998, with the centre management refocusing to create a more luxurious shopping experience.[11] 2000s to 2020sIn 2013, the interior of the complex underwent major renovation aimed at enhancing the shopping experience. The $30 million project modernized the food court with an "urban" style and updated the entire interior color scheme, shifting from beige, heritage green, and brass accents to a predominantly white, minimalist design.[12] The elevators were clad to appear more modern, all accessible floors retiled to white, and escalators to the now vacant Floor 5 removed entirely. In 2023, the building underwent significant external renovation. With Myer seeking damages and the option to terminate its lease over insufficient tenancy levels, the centre quickly moved to attract new tenants.[13] A new façade was added over the original, featuring a modernised LED-lit exterior which illuminates at night.[14] LayoutThe Myer Centre comprises two main sections: an eight-level open atrium with elevators and escalators at the sides, and the Myer store with its own dedicated escalators and elevators.[9] The centre design has faced criticism for its vertical and complex layout, which creates difficulty in moving between floors. Higher levels have many retail vacancies and a lack of foot traffic.[15] The vertical and multi-storey design of the atrium has raised safety concerns, with incidents involving falls from upper levels over the years.[16][17]
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References
External linksWikimedia Commons has media related to Myer Centre, Adelaide.
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