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Mum (deodorant) Mum was the first brand of commercial deodorant. Containing a zinc compound as its active ingredient, it was developed in Philadelphia in 1888.[1] According to the manufacturer's web-site, "The MUM brand owes its name to a nurse of the inventor, who was nicknamed "Mum".[2] Another source claims that the brand was named after the term "mum" from the phrase "Mum's the word", meaning to keep silent.[1] Mum was originally sold as a cream in a jar and applied with the fingertips. The small company was bought by Bristol-Myers in 1931. Branding as "Ban"In the late 1940s, an employee (Helen Diserens) developed an applicator based on the newly invented ball-point pen.[1] In 1952, the company began marketing the product under the name Ban Roll-On.[1] In 1958, the product was launched in the United Kingdom and the Commonwealth of Nations as Mum Rollette.[1] The product was briefly withdrawn from the market in the United States,[when?][why?][1] but is again widely available.[3] It is popular in Australia, Mexico, Peru, Singapore, South Africa, the United Kingdom and Venezuela. In the Philippines, it was sold in the 1970s and 1980s but has since been withdrawn.[citation needed] Ban is now owned by Kao Corporation.[citation needed] In the UK Mum is made by Dendron Ltd,[4] under license from The Procter & Gamble Co.[5] References
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