Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.
The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Since 2018, Motivate has been a subsidiary of Lyft.[3][4][5]
Alta was listed in Fast Company's "World's Most Innovative Companies" for 2014 in February 2014.[7]
In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.[8][9][10][11][12]
Following the acquisition, Alta rebranded to Motivate on January 14, 2015.[13][14][15]
Subsequently, Motivate announced its acquisition of 8D Technologies, the technology provider for a number of the systems it already operated, in February 2017.[16] In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.[3][4][5]
Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions[29][30] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.
^"Alta bike share becomes "Motivate"". Motivate. January 14, 2015. Archived from the original on January 16, 2015. Retrieved January 16, 2015. The renaming comes on the heels of the company's recent acquisition by a team of investors including the CEOs of Equinox®, a fitness and high performance lifestyle leader; Related Companies, one of the nation's most prominent real estate firms; and other private investors.
