Momo Car-Sharing

Official logo

Momo Car-Sharing was a car-sharing program conducted by Intelligent Energy Europe to promote alternatives to car ownership. It had a total budget of €2,693,644, half of which was co-financed by the European Union (EU). The project name momo was taken from the phrase "more options for energy efficient mobility through car-sharing".

The project started 1 October 2008 and included 14 partners from various EU countries. The International Association of Public Transport and Bundesverband CarSharing (the German association for car-sharing) also supported the project.

The program was part of a presentation by the city of Bremen in the Urban Best Practice Area at the World Exposition EXPO 2010 in Shanghai.[1] The momo-project was presented in workshops on the EXPO and served as a reference for the inauguration of Car-Sharing in Shanghai.

The Bremen Car-Sharing Action Plan has also received the Travel Planning Award 2010[2] of the German Town Planner's Association SRL.

Project objectives

Momo was designed as a component to reach the EU targets in the fields of transport, energy and the reduction of CO₂ emissions. This European project aimed at raising the efficiency and attractiveness of Car-Sharing in Europe. By building on the potential of Car-Sharing in regards to saving energy, minimising greenhouse gases and improving the quality of urban live,[3][4] a significant increase of the Car-Sharing services and the Car-Sharing demand had been aimed for. To reach those goals the project partner designed a concept that included all relevant stakeholders at most. These are next to local authorities and Car-Sharing providers, public transport providers, energy agencies and research facilities.

The project expected to have the following results:[5]

• more than 20,000 new car-sharers
• the reduction of about 58,000GJ p.a. and CO₂ emissions of 6,000t p.a
• to replace 3,500 private cars and gain free space due to less parking spaces needed
• to acquire new regions where no car-share is present at the moment, with a special focus on Ireland, Finland and Greece

Notable facts

Notable facts of the momo project are:[6]

• Project name: momo Car-Sharing, more options for energy efficient mobility through Car-Sharing
• Supported by Intelligent Energy Europe
• Lead partner: Der Senator für Umwelt, Bau, Verkehr und Europa, Bremen, Germany
• Start of the project: 1 October 2008
• Ending date: 30 September 2011
• Duration: 35 months
• Total budget: €2,693,644

Project partners were:[7]

• Der Senator für Umwelt, Bau, Verkehr und Europa (The Senator for Environment, Building, Traffic and Europe), Bremen, Germany
• Cambio Mobilitätsservice GmbH & Co.KG, Bremen, Germany
• Bundesverband CarSharing (bcs), Hanover, Germany
• Mendes Limited, Cork, Ireland
• GoCar, Cork, Ireland
• Fundació Mobilitat Sostenible i Segura, Barcelona, Spain
• Motiva, Helsinki, Finland
• International Union for Public Transport UITP, Brussels, Belgium
• Bond Beter Leefmilieu, Brussels, Belgium
• Taxistop, Brussels, Belgium
• Institute for Environmental Policy, p.b.c., Prague, Czech Republic
• Italian Ministry of Environment, Land and Sea (IME), Rome, Italy
• Italian National Agency for New Technologies, Energy and the Environment (ENEA), Rome, Italy
• Center for Renewable Energy Sources (CRES), Athens, Greece

References

1. TV coverage about momo at EXPO 2010 in international Chinese TV: http://www.icshanghai.com/html/2010/09/06/3765.html
2. Awarded by the German Town Planner's Association SRL (in German): "SRL e.V. – Aktuelles: SRL-Verkehrsplanungspreis 2010 entschieden (Mi, 23. Juni 2010 10:01)". Archived from the original on 19 July 2011. Retrieved 22 October 2010.
3. Green, C (2009). Car-Sharing – Good for the Environment and the Budget. "Car-Sharing – Good for the Environment and the Budget : Blue Planet Green Living". Archived from the original on 1 March 2012. Retrieved 6 February 2016.. Retrieved 29 November 2009.
4. "The CarSharing Handbook (Part 1)". Rain Magazine. Archived from the original on 20 July 2007. Retrieved 4 July 2007.
5. More Options for Energy Efficient Mobility through Car-Sharing Archived 25 April 2012 at the Wayback Machine. Website of Intelligent Energy Europe.
6. More Options for Energy Efficient Mobility through Car-Sharing Archived 25 April 2012 at the Wayback Machine. Website of Intelligent Energy Europe.
7. Momo Consortium. Official Momo-Homepage.