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risenHAHA and Dmitriy Egorov, founders of Broke Boys
Some journalists call these teams one of the most popular in media football.[1][2]
Media football is a version of football in which the teams are mainly made up of celebrities (influencers, actors, business stars, etc.).[1] Media football emerged and developed in Russia in the late 2010s, although Russian teams have held matches between celebrities before.
History
In 2017, Russian YouTubers who make content based on the FIFA video game series united in the 7F United team. The squad included Kefir [ru], PandaFx, Finito, German El Classico Popkov, Stavr, Den4ik Flomasteroff and Goodmax. They recorded footballchallenges, but the channel did not last long due to organizational difficulties.[3]
In 2018, after the FIFA World Cup, Popkov decided to revive the idea of creating a media football club and invite "fifers" and football bloggers to the project under the temporary name German's Team. Football matches came to replace the challenges, and in August 2018 the team was named Amkal.[3]
In 2021, Popkov restarted his project. At the same time, the NaSporte club began to gain momentum in media football, which included such celebrities as Danya Milokhin, T-killah and football player Dmitry Tarasov.[3]
Journalists note the popularity of media football. Ivan Kovalchuk from Eurosport wrote that "current schoolchildren are more interested in watching" media football than RPL.[3] Shamil Gadzhiev from Life emphasized that interest to football bloggers is "sometimes even greater than in recognized sports masters".[6] Sergey Mikhailichenko from Football Culture wrote that today media football is "a fairly serious topic with good investments and a large audience coverage".[7]
Konstantin Krinsky from Championat.com writes that media football is "a great promoter of the Russian Cup at the lower stages".[13]Minister of SportsOleg Matytsin spoke positively about the participation of media teams in the Russian Cup.[14]
Mikhail Kerzhakov believes that media football will not be more popular than professional football.[15]Kirill Malyarov wonders why some footballers prefer media football over professional football.[16]Igor Osinkin called media football "quite interesting", but does not believe that it will replace professional football in the near future.[17]
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