Mast-Jägermeister

Mast-Jägermeister SE
Company typeFamily business
IndustryBeverages
Founded1878
HeadquartersWolfenbüttel, Lower Saxony, Germany
Key people
ProductsKräuterliköre (Jägermeister und SchlehenFeuer)
RevenueEUR 266 million (2005)
Websitewww.mast-jaegermeister.de

Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in Wolfenbüttel. Jägermeister is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, a brand of sloe gin. In the past, they manufactured a multitude of liquors and liqueurs.

History

Wilhelm Mast founded Mast-Jägermeister SE (then a KG) in Wolfenbüttel in 1878.[1] His son Curt Mast developed the recipe for the herb flavored 70-proof (35%) liqueur Jägermeister, which he first brought to market in 1935. Günter Mast was the managing director for many years until his death in 2011.

Production

Mast-Jägermeister SE produced 76.5 million 0.7 liter bottles in the financial year 2006 and grew by 15 percent in 2005. Most of the production (56.6 million) was exported to over 70 countries world-wide.

References

  1. ^ "Unternehmenshistorie".