Malabar (chewing gum)

Malabar

Type	Chewing gum
Place of origin	France
Created by	Kréma

Malabar is a French brand of chewing gum, launched in 1958 by Kréma. It is since 2017 owned by Eurazeo.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the mascot Mr. Malabar, a blond man wearing a yellow jersey emblazoned with an M surrounded by a red oval, came to represent the brand. The figure, created by designer Jean-René Le Moing[1][2] and later updated and maintained by Jean-Claude Poirier[3], is no longer the central part of the gum's advertisements but is still present on its packages.[4]^[better source needed]

References

1. Malabar, Franck (24 December 2019). "Jean-René Le Moing". Lambiek. Retrieved 14 November 2024. He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character.
2. "Jean René LE MOING" (in French). Retrieved 14 November 2024.
3. Agathe (1 July 2022). "Malabar: l'histoire d'une marque française devenue culte" (in French). KULTT. Retrieved 14 November 2024. Dans les années 80, c'est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. [In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages.]
4. LaVeilleuseGraphique (17 March 2011). "La mascotte de Malabar remplacé par un chat?" (in French). Archived from the original on 29 September 2022. Retrieved 14 November 2024. Le célèbre chewing-gum rose par lequel des milliers d'enfants ont appris à faire des bulles depuis des dizaines d'années à décidé que sa mascotte était dépassée et l'a remplacée par … un chat. [The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat.]

External links

• Carambar&Co