Love (stylized in all caps) is a bi-annual British style magazine founded in 2009 by stylist and fashion journalist Katie Grand.[2] She joined the magazine's publisher Conde Nast from pioneering British fashion title Pop with a brief to launch an edgy, photographic fashion title aimed at broadening the company's audience. [3] In 2012, Lulu Kennedy, founder of the Fashion East initiative, joined Grand's team as editor-at-large[4] and Alexander Fury was named editor.[5] Suzanne Weinstock of the Columbia University Graduate School of Journalism described the magazine this way in 2010:[1]
Despite its glossy pages, the magazine has a raw look. Black-and-white photography dominates, and most of the color photography has a muted palette, as if the pictures have aged and faded. Some images are clearly fashion photography; others are more like inventive snapshots. Nudity is plentiful in many styles, from the grittily pornographic to the breathtakingly artistic.