Loring Schuler

Loring Ashley Schuler (August 24, 1886 – June 4, 1968) was an American journalist and editor of the Ladies' Home Journal from 1928 to 1935.

Schuler was born in 1886 and grew up in New Bedford, Massachusetts and graduated from Harvard University in 1912. He started in journalism by reporting for the New Bedford Standard before he was old enough to vote. During college he was an assistant night editor of the Boston Herald. He also worked at the city staff on The New York World. In 1913 he joined The Country Gentleman, starting as assistant editor and later becoming editor. He became editor of the Ladies' Home Journal in 1928,[1] which was also owned by Curtis Publishing Company, of which he become a director. According to his New York Times obituary, as editor, "he was said to have clarified for his readers social and economic problems of the Depression.[2][3] After leaving the Journal in 1935,[4] he later contributed to national magazines and worked in public relations.

Schuler died in Greenwich, Connecticut on June 4, 1968, at the age of 81. He wife had died in 1967, and he was survived by two sons.[2]

References

1. (February 1928) Masthead, Ladies' Home Journal (the first issue masthead which lists Schuler instead of prior editor Barton Currie is the February 1928 issue; Schuler's New York Times obituary states he was editor from 1927 to 1935; unless another source is found to pinpoint the exact date, it may well be he took over in late 1927)
2. (6 June 1968). Loring Schuler, 81, Ex-Magazine Editor, The New York Times, p. 47 (paywall)
3. Endres, Kathleen L. and Therese Lueck. Women's Periodicals in the United States: Consumer Magazines, p. 175 (1995) ("The magazine offered a wide range of editorials and features designed to help female readers through the hard times. Loring Schuler crafted most of the early depression comment.")
4. (18 July 1935). Answers to Questions, The Washington Star, p. 8, col. 7