Kolodny's early journalism career involved writing for Inc. magazine, The Hollywood Reporter, and FastCompany.[5] During this period, Kolodny also wrote for TechCrunch in New York as a cleantech writer and trends editor.[6] She then handled the venture capital beat for the Dow Jones VentureWire and The Wall Street Journal for four years, starting in 2012.[7] While at The Wall Street Journal, Kolodny broke stories about the Thiel Fellowship and celebrities investing in startups.[8][9]
In 2016, Lora Kolodny rejoined TechCrunch as the publication's emerging technologies editor and video host,[6] and served as a moderator during TechCrunch Disrupt SF 2016.[10] She joined CNBC.com in 2017 and continues to operate from San Francisco.[11]