Life of a Don was supported by two singles: "What You Need" and "Drugs n Hella Melodies". The album received generally positive reviews from music critics and was a commercial success. It debuted at number two on the US Billboard 200 chart, earning 68,000 album-equivalent units in its first week.[2]
Release and promotion
On February 2, 2021, Don Toliver cryptically announced Life of a Don via Twitter.[3] Toliver's Cactus Jack Records label boss, American rapper and singer Travis Scott, teased his excitement and involvement in the album in a tweet on April 9. Toliver had previously planned to release the album in July 2021.[4] On September 28, Toliver announced the release date of the album and revealed its cover art a few hours later.[5] He also teased the opening track, "Xscape", in a trailer video of the album.[6] To support the album, Toliver went on tour with American rapper Bia, serving as a special guest.[7]
Singles
Two singles preceded the release of the album. The lead single, "What You Need", was released on May 4, 2021.[8] The second single, "Drugs n Hella Melodies", featuring Toliver's girlfriend, Colombian-American singer Kali Uchis, was released on June 18, 2021.[9] Both music videos were filmed in Colombia and released alongside the songs on their respective release dates.
Life of a Don was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 73, based on six reviews.[10]
Commercial performance
Life of a Don debuted at number two on the US Billboard 200 chart, earning 68,000 album-equivalent units, (including 18,000 copies in pure album sales) in its first week.[2] This became Toliver's second US top-ten debut on the chart and highest-charting album to date.[2] The album also accumulated a total of 64.13 million on-demand streams from the album's songs.[2]