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L'Etoile (retailer)
L’Etoile – is a Russian retail chain of cosmetics and perfumery stores, founded in 1997. For 2024 the chain has more than 1000 stores in 250 cities of Russia, as well as outlets in the CIS countries, Qatar and the UAE. HistoryL'Etoile Company was founded in 1997. The first store was opened in Moscow.[1] In 2001 a system of cumulative discount cards was introduced in L'Etoile stores, giving discounts of 5-25%.[1] In 2008 the chain had more than 115 stores in Moscow, and the number of stores in Russia exceeded 500, covering more than 120 cities.[1] In 2011 L'Etoile became the leader in the cosmetics and perfumery segment at the meeting of the owners of the Russian retail trade INFOLine&Retailer Russia TOP-100 DAY. L'Etoile received a special award for "The most comprehensive implementation of Microsoft Dynamics solutions".[2] _02.jpg) By the end of 2012, L'Etoile was included in the list of 30 leading retailers in Russia, taking 17th place.[3] In 2015 the chain had 900 stores in 200 cities. The number of employees of the company was 13 thousand people.[4] As of 2020, L'Etoile ranked second in terms of revenue as a seller of cosmetics and perfumes in Russia.[5] In 2022 L'Etoile launched its marketplace based on an online store.[6] Since 2022 the "Podruzhka" store chain has been owned by L'Etoile.[7] In 2023 the company carried out a rebranding, updated the logo and slogan. The apostrophe disappeared in the new logo, the letters became the same height, the color was "electric blue", the wave was preserved.[8] L'Etoile first entered the Middle East market at the end of 2023. The store first opened in Qatar[9], followed by stores in Sharjah, Dubai, Ras al Khaimah and Abu Dhabi in the summer of 2024.[10][11] By 2024 the L'Etoile chain has more than 1000 stores in 250 cities of Russia, as well as outlets in the CIS countries, Qatar and the UAE.[11] In 2024 L'Etoile won in the nomination "The best foreign retailer entering the national market" at international Global Retail Real Estate Awards.[12] Owners and managementThe L'Etoile company belongs to Alcor and Co LLC (Russian: ООО «Алькор и Ко»), founded by Maxim Klimov.[13] Dmitry Sosunov has been CEO of L'Etoile since 2024, Tatiana Volodina held this position before him since 2011.[14] In 2014 the creative director was John Galliano (former Dior designer).[15] Financial indicatorsIn 2023 revenue amounted to 104.2 billion rubles.[16] In 2018 revenue was 82.5 billion rubles.[17] In 2017 – 80 billion rubles.[17] In 2014 the trade turnover amounted to 73 billion rubles.[4] In 2012 revenue amounted to 47 billion rubles.[3] References
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