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Ksenia Schnaider
Ksenia Schnaider is a Kyiv-based fashion label led by Ksenia and Anton Schnaider.[1] Established in 2011, the brand gained recognition in 2016 with the design of demi-denims,[2] combination of culottes and skinny jeans.[3] HistoryKsenia Schnaider created her first pair of jeans from second-hand denim, which led to the designers continuing this as an ongoing project. The brand has three upcycled lines — denim, sport and knits, and denim fur technology.[4] Of 1000-2500 items made each season, around a third are upcycled. Each year the label upcycles 5.3 tonnes of denim jeans (up to 7000 pairs) to make about 5000 new garments. On average 550-700 jeans are upcycled each month.[5] Demi-denimsThe duo's best known design is demi-denims, a combined silhouette of pants which appear to be made of two separate garments. Demi-denims look like slim-fit jeans from behind, and like a skirt or culottes worn on top of slim-fit jeans – from the front.[6] After its debut in 2016, it has gained success online and among celebrities, including Celine Dion and Bella Hadid.[7][8][9] CollaborationsIn March 2019, the brand announced the launch of a collaboration with denim producer ISKO The collection features the brand's signature demi-denims, flared jeans, denim shorts, skirts, and cropped jackets.[10] For spring-summer 2020, the brand collaborated with Belgium-based shoe label Morobé to produce mules and boots made from leftover denim.[citation needed] In 2021, the brand created an 'anti-easy' capsule line for Isetan Tokyo out of leftover materials in its studio.[citation needed] AwardsIn 2019, the label was placed in the Vogue Green Talent shortlist for upcycling an estimated 500 pairs of jeans, or five tonnes of textile and denim per year.[11] External linksReferences
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