Kristina Halvorson

Kristina Halvorson
Born	July 25, 1971
Alma mater	St. Olaf College
Occupation	Entrepreneur, author, podcaster
Children	2

Kristina Halvorson is an American writer, entrepreneur, speaker, podcaster, and expert on the subject of content strategy. She is the founder and CEO of Brain Traffic.[1]

Biography

In 1993, after graduating from St. Olaf College, Halvorson left her job working at a movie theatre to work as a freelance copywriter.[2] Halvorson founded Brain Traffic, a content strategy consultancy, in 2001, which pivoted to content strategy as a service in 2007.[2][3]

In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web,[4] and is credited as being the foundation of the industry.^[citation needed] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris.[5] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference.[6] She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide,[1][5] including South by Southwest (SXSW).[4]

Halvorson lives in St. Paul, Minnesota with her two children. She is active on Twitter and advocates for a healthy workplace.[5][3]

References

1. "Kristina Halvorson - An Event Apart". aneventapart.com. Archived from the original on June 16, 2013. Retrieved 2021-12-03.
2. "Content Marketing Interview Series - Kristina Halvorson". Brandpoint. 2017-10-16. Archived from the original on December 3, 2021. Retrieved 2021-12-03.
3. "Kristina Halvorson | Meet Our Weirdos". ourweirdosmightbe.yourweirdos.com. Retrieved 2021-12-03.
4. Rosenbaum, Steven (2010-04-12). "Filter or Be Flooded: Do You Need a Content Strategist?". Fast Company. Retrieved 2021-12-03.
5. "[e-mail]". UX Magazine. Retrieved 2021-12-03.^[non-primary source needed]
6. "The past, present and future of UX writing and content design - an interview with Kristina Halvorson". www.strings.design. Archived from the original on October 25, 2020. Retrieved 2021-12-03.