Kevin Yi

Kevin Yi (or Yee Kar Yeung, Traditional Chinese: 易家揚) is a Taiwanese lyricist, music industry professional, and marketing executive known for his contributions to Mandopop. In addition to songwriting, Yi has contributed to the music industry through business roles, including as Marketing Director at Warner Music, where he was involved in launching and promoting Taiwanese music artists such as Stefanie Sun and Yida Huang.[1]

Yi has written lyrics for numerous songs performed by artists such as Leehom Wang, A-Mei, Stefanie Sun, JJ Lin, and Khalil Fong.

Career

Early career

Early in his career, Yi joined the marketing department of Rock Records in Taiwan. His first project was Chief Zhao's “A Tiny Bird” (我是一隻小小鳥).[2][3]

Yi then became an A&R representative and later joined BMG Music as the Marketing and Promotion Director. During this time, he also published lyrics that were featured in popular tracks.[4][5]

Songwriting

Yi wrote the lyrics for the Chinese version of “A Love Before Time”, the theme song for the Academy Award and Golden Globe Award-winning film Crouching Tiger, Hidden Dragon. Performed by Coco Lee and featuring Yo-Yo Ma on cello, the song was nominated for Best Original Song at the Academy Awards.[6]

During his time as Marketing Director at Warner Music, Yi contributed to the debuts of artists including Stefanie Sun and Yida Huang. Over the years, Yi has written lyrics for tracks such as Leehom Wang's “Forever's First Day” (永遠的第一天), A-Mei's “Remember” (記得),[7][2] Stefanie Sun's “Kite” (風箏), “Love Dictionary” (愛情字典), “Someone Like Me” (同類), “Encounter” (遇見), F.I.R's “Crescent Bay” (月牙灣), and Khalil Fong's “Fu Ke Hui Yi” (復刻回憶). In 2013, the song Yi wrote for JJ Lin, “Practice Love” (修煉愛情), was awarded Hito Pop Music Best 10 Singles and Singapore Hit Awards Best 10 Singles.[8]

Current career

As of 2020, Yi's work included Eason Chan's “Soar” (披風), JJ Lin's “53 Dawns” (黑夜問白天), A-Mei and Sandy Lam's “Double Shadow” (雙影), and Mayday vocalist Ashin's cover of Joi Chua's song “The Hidden Memories” (隱形的紀念).[9][10]

Works

Song title	Performed by	Year
走鋼索的人	李泉	1999
永遠的第一天	王力宏	2000
記得	張惠妹	2001
遇見	孫燕姿	2001
月光愛人（電影「臥虎藏龍」主題曲）	李玟	2001
狠角色	張惠妹	2002
愛上未來的你	潘瑋柏	2003
同類	孫燕姿	2004
匿名的寶貝	黃義達	2004
單身情歌	林志炫	2004
燃燒	孫楠	2004
月牙灣	F.I.R.飛兒樂團	2007
復刻回憶	薛凱琪、方大同	2008
愛都是對的	胡夏	2010
無聲情歌	辛曉琪、齊秦	2012
修煉愛情	林俊傑	2013
披風	陳奕迅	2017
黑夜問白天	林俊傑	2017
雙影（戲劇「如懿傳」主題曲）	張惠妹、林憶蓮	2018
隱形的紀念	五月天阿信	2019

[4][10]

Awards and recognition

Yi was nominated for the Best Lyricist Award in the 10th Golden Melody Award in 1999 for his lyrics in 地下鐵 (performed by 鍾漢良, composed by 邰正宵).[11]

References

1. "易家揚". Discogs. Retrieved 2025-01-19.
2. Müst音樂著作典藏計畫 (2015-03-06). "MÜST音樂著作典藏計劃: 走鋼索的人—不安於室的古典靈魂". MÜST音樂著作典藏計劃. Retrieved 2020-05-15.
3. "易家扬谈最难忘制作经历 难忘与成龙摸鲨鱼(图)_影音娱乐_新浪网". ent.sina.com.cn. Retrieved 2020-05-15.
4. WCMTWN (WCMTWN) (18 January 2013). "作者介紹: 易家揚老師 @ 華納版權台灣官方部落格 :: 痞客邦 ::". 華納版權台灣官方部落格 (in Chinese (Taiwan)). Retrieved 2020-05-15.
5. 宋子轩 高培蕾. "易家扬：创作人要真正成功，就不要总去试图写"会卖钱的歌"". 音乐财经CMBN.
6. "李玟再唱《卧虎藏龙》主题曲 愿携手再进奥斯卡-搜狐音乐". music.yule.sohu.com. Retrieved 2020-05-15.
7. Müst音樂著作典藏計畫 (2014-10-24). "MÜST音樂著作典藏計劃: 遇見—各自獨立卻又互相交錯的「遇見」". MÜST音樂著作典藏計劃. Retrieved 2020-05-15.
8. 林俊傑 (JJ Lin) – 修煉愛情 (Practice Love), retrieved 2024-11-13
9. MAXMUSIC (2019-04-27). "《查無此人－小花計畫展》4/27台北當代藝術館開幕，一張流行音樂概念專輯、一場紀錄回憶的當代藝術特展". MaxMusic | 極限音樂誌 (in Chinese (Taiwan)). Retrieved 2020-05-15.
10. "林憶蓮、張惠妹破天荒合作 《双影》唱出「如懿傳」愛恨揪心". KKBOX (in Chinese (Taiwan)). Retrieved 2020-05-15.
11. "文化部影視及流行音樂產業局-歷屆得獎入圍名單". www.bamid.gov.tw. Retrieved 2020-05-15.