Kenneth Roman

Kenneth Roman (born September 6, 1930 in Boston, Massachusetts)[1] is an American author and advertising executive.

Roman graduated from Dartmouth College in 1952, where he was editor-in-chief of the undergraduate daily newspaper.

Roman joined Ogilvy & Mather in 1963 and served as chairman from 1985 to 1989. In 1989, WPP plc, a British advertising holding company, acquired the Ogilvy Group for $864 million, which, at the time, was the most ever paid for an advertising agency. David Ogilvy initially resisted the sale, but eventually accepted the title of WPP honorary chairman, a position he relinquished in 1992.[2][3]

After 26 years with Ogilvy, Roman joined American Express in a senior communications role before becoming a consultant, board director, and author. After his departure Graham Phillips became the chairman and CEO of Ogilvy & Mather Worldwide.[4]

Roman is the co-author of two influential business books – How to Advertise ISBN 0312318596 and Writing That Works ISBN 0060956437 and the author of a 2009 biography of David Ogilvy entitled The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising.[5]

He lives in New York City with his wife.

Bibliography

• 2009 – The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising[5]
• 2003 – How to Advertise, Third Edition
• 2002 – Writing That Works, Third Edition
• 1997 – How to Advertise, Second Edition
• 1992 – Writing That Works, Second Edition
• 1992 – The New How to Advertise, with Jane Maas
• 1981 – Writing That Works, with Joel Raphaelson
• 1977 – How to Advertise, with Jane Maas

References

1. Van Hoven, Matt (April 15, 2009). "SO WHAT DO YOU DO, KEN ROMAN, OGILVY BIOGRAPHER?". Mediabistro. Retrieved December 2, 2014.
2. Randall Rothenberg (May 16, 1989). "WPP's Bid Is Accepted By Ogilvy". The New York Times. Retrieved 3 September 2015.
3. Roman 2009, p. 190
4. Roman 2009, p. 192
5. Roman, Kenneth (2009). The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave Macmillan. ISBN 978-1-4039-7895-0.

External links

• www.kennethroman.com