Kajabi

For the indigenous people of Brazil, see Kayabí.

Kajabi LLC

Company type	Private
Industry	Advertising and marketing
Founded	2010[1]
Founder	Kenny Rueter[1]
Headquarters	Newport Beach, CA , U.S.
Key people	Ahad Khan, Chief Executive Officer and Chief Financial Officer[2] Kenny Rueter, Executive Chairman[3] Jonathan Cronstedt, President and Board Director [4]
Products	Kajabi SaaS platform for selling digital content
Number of employees	200 (2021)[3]
Website	kajabi.com

Kajabi LLC is a Newport Beach, CA-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content.[1] Recently Kajabi has expanded its focus to include support for online courses and app development.[5] The company is a tech unicorn, with a $2 billion valuation.[6]

The company was founded in 2010, and its CEO as of March 2022 is Ahad Khan.[1][2]

History

Kajabi was founded in Irvine, California in 2010 by Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons.[7] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi.[7] The company integrated various software that digital entrepreneurs needed to start online businesses.[4]

In November 2019, the company took its first outside capital since its inception, a minority equity investment from Spectrum Equity Partners.[4]

In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.[3] In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a tech unicorn.[6] The funding round was led by Tiger Global, with participation from TPG Capital, Tidemark Capital, Owl Rock, Meritech Capital Partners, and Spectrum Equity.[3] In July, the company added podcast hosting and marketing features for business owners.[8] Also in 2021, the company was named to the Inc 5000 list of the fastest growing private companies in the United States for the 7th straight year.[9] Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.[10]

In February 2022, former TikTok and Amazon executive Sean Solme Kim joined the company as president and chief product officer.[3]

Products

Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts.[6] Its customers are part of the knowledge economy.[3] Categories for which content is created include personal development, health and fitness, business finance, marketing, education, parenting and lifestyle hobbies.[8] The platform includes marketing tools such as email, and payment processing tools to accept subscription fees.[3]

Operations

Kajabi is headquartered in Newport Beach, California. Its CEO is Ahad Khan. As of 2021, the company reported 200 employees.[3]

As of February 2022, the company reported 51,000 active users in 138 countries.[3] It also reported $3 billion in sales from over 60 million people.[3]

References

1. "Kajabi Raises $550M; Valued at Over $2 Billion". Finsmes. May 4, 2021. Retrieved April 6, 2022.
2. "Ahad Khan". Bloomberg. Retrieved April 7, 2022.
3. "TikTok Exec Sean Kim Joins Kajabi as President". Orange County Business Journal. February 14, 2022. Retrieved April 6, 2022.
4. "The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR". TechCrunch. October 1, 2020. Retrieved April 6, 2022.
5. Forristal, Lauren (2024-05-02). "Online course platform Kajabi allows creators to build their own branded apps". TechCrunch. Retrieved 2024-07-08.
6. "Kajabi Nabs $550M For Knowledge Economy". Orange County Business Journal. May 10, 2021. Retrieved April 7, 2022.
7. "EXCLUSIVE Kajabi, e-commerce startup for knowledge businesses, raises $550 million". Reuters. May 4, 2021. Retrieved April 7, 2022.
8. "Cash-Flush Kajabi Adds Podcasts to Mix". Orange County Business Journal. July 19, 2021. Retrieved April 7, 2022.
9. "No.1,136 Kajabi". Inc. Retrieved April 6, 2022.
10. "'We found a more engaged audience': Why Kajabi is increasing its media spending on TV now". Digiday. July 29, 2021. Retrieved April 6, 2022.

External links

• Official website