Jo Tu Na Mila

"Jo Tu Na Mila"
Single by Asim Azhar
Language	Urdu
Released	20 November 2018
Genre	Pakistani pop
Length	4:20 (video) 3:57 (audio)
Label	VYRL Originals
Composer(s)	Asim Azhar
Lyricist(s)	Kunaal Verma
Producer(s)	Waqas Hasan
Asim Azhar singles chronology
"Teriyaan" (2017) "Jo Tu Na Mila" (2018) "Humrahi" (2019)

"Jo Tu Na Mila" (Urdu: جو تو نہ ملا transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]

Release and success

The song was released by VYRL Originals on YouTube on 20 November, 2018. The song crossed 15 million views within few days of its release.[2] It received highest views for a Pakistani song in one day on YouTube.[3] The song completed 100 million views on YouTube on 4 May 2020.[4][5][6]

In 2020, the song was accused of copying the melody of "A Town with an Ocean View," a song by Japanese composer Joe Hisaishi featured in the Studio Ghibli film Kiki's Delivery Service.[7]

Music video

The song's music video, directed by Yasir Jaswal, features Asim Azhar, Iqra Aziz and Waleed Khalid.[8] The video begins with aerial shot of city, and shows Azhar following his girlfriend who is on a date with another man.[3] After following for a while, he chooses to leave, and is finally seen burning pictures of the two of them, ready to move on from the relationship.[8][9]

Accolades

Award	Category	Result
Sony MIX Audience Music Awards	"Best non-film song"[10]	Nominated

Credits and personnel

• Singer: Asim Azhar
• Director: Yasir Jaswal
• Starring: Iqra Aziz and Waleed Khalid
• Composer: Asim Azhar
• Music Producer: Qasim Azhar
• Lyrics: Kunaal Verma
• Co-Produced by Haider Ali
• Co-Composer by Hasan Ali
• Mixed by Chris "TEK" O Ryan
• Mastered by Joe Bozzi
• D.O.P: Farhan Hafeez
• Gaffer: Asif Hasan
• Focus Puller: Waqas Younis
• Wardrobe & Styling: Ehtesham Ansari
• Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
• Design: Zain Khan at Cinescapes
• Line Producer: Zuhaib Fayyaz
• Producer: Waqas Hasan
• Post: JaswalFilms
• VFX: ProVision Post

Credits source[11]

References

1. "Karan Johar loves Asim Azhar's new song – Pakistan Today". www.pakistantoday.com.pk. Retrieved 25 April 2020.
2. "Asim Azhar flies high with new song 'Jo Tu Na Mila'". The Nation. 1 December 2018. Retrieved 25 April 2020.
3. Sulaiman, Ghazala (1 December 2018). "Jo Tu Na Mila by Asim Azhar: Karan Johar is in Love With the Song!". Brandsynario. Retrieved 25 April 2020.
4. "Asim Azhar's song 'Jo Tu Na Mila' hits 100 million views on YouTube". ARY NEWS. 5 May 2020. Retrieved 9 May 2020.
5. "Asim Azhar's 'Jo Tu Na Mila' enters the '100 million club'". The Current. 4 May 2020. Retrieved 9 May 2020.
6. "Jo Tu Na Mila hits 100M views on YouTube". www.bolnews.com. Retrieved 9 May 2020.
7. "Asim Azhar responds to plagiarism backlash". The Express Tribune. 9 July 2020. Retrieved 10 January 2021.
8. Goswami, Debjani (22 November 2018). "Jo Tu Na Mila By Asim Azhar – The Ballad of the Heartbroken Lover". HotFridayTalks. Retrieved 25 April 2020.
9. "'Jo Tu Na Mila' by Asim Azhar is a ballad about unrequited love and it's quite impressive". Something Haute. 20 November 2018. Retrieved 9 May 2020.
10. Ahmed, Hira (13 February 2019). "Jo Tu Na Mila: Asim Azhar's Song Nominated In India's Biggest Music Awards". Brandsynario. Retrieved 25 April 2020.
11. Asim Azhar – Jo Tu Na Mila (Official Video) | VYRL Originals, retrieved 25 April 2020