This article is about Swiss radio and television campaign. For general campaign as Serious Request on Dutch 3FM station and other stations, see Serious Request.
Jeder Rappen zählt (JRZ) (literally Every rappen (nickel) counts) was the Swiss German version of Serious Request, originally created by Dutch radio station NPO 3FM in 2004.
First held in 2009, Jeder Rappen zählt was organized at the end of each year by Schweizer Radio und Fernsehen (SRF). It went through 10 editions before coming to an end in 2018.[1][2]
The concept was as follows: a number of radio or television personalities were locked inside a glass house. The public could follow their adventures for around a week, with the show being broadcast live on radio and television.[3] Every year, a special cause was chosen and funds were collected in favour of Swiss Solidarity.[4]