Ishtar Music, previously known as Venus Records & Tapes, is an Indian record label company (owned by Believe Digital, a French company), and managed by Chaitany, under the guidance of Sneha Pandey, originally founded by Ganesh Jain and Ratan Jain as Venus Music in 1985 and currently a subsidiary of Believe Digital.[3][4] It is primarily known for publishing and marketing Bollywood music soundtracks and Indi-pop music. In 2021, the company was acquired by Believe Digital and rebranded as "Ishtar".[5]