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Indix
Indix was a company based in Seattle, Washington, in the United States that was offering a cloud-based product information platform. It also built a broad and deep product catalog to enable mobile and desktop apps and websites to become product-aware. Indix provided access to APIs that enable developers to build product-aware applications. The big data startup was headquartered in Seattle with a product development office in Chennai and was founded in 2010 by former Microsoft executive Sanjay Parthasarathy.[1][2][3] BackgroundIndix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] On retiring from Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5] Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6] Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.[7] ServicesIndix's services are centered on proprietary algorithms that structure crawled product data and a data-as-a-service business model.[1][5] The database offers coverage for most consumer retail product categories.[1] The database also includes many industrial and business-to-business products. Indix provides brands and retailers with access to data such as specifications, facets, availability, assortment, promotions, and real-time pricing information. Indix's infinite product catalog helps all client-facing digital media and environments become more product-aware.[1] APIThe Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[8] The API is intended to function as a tool for product assortment, price, catalog enrichment, etc. optimization to medium and large sized brands and retailers.[8] It is also meant to help developers build product-aware applications that connect consumers with the right product at the right time.[8] FundingIn 2013 Indix raised a series A round of funding from Nexus Venture Partners and Avalon Ventures.[5][9] Last year the company raised $8.5 million in its series A-1 round.[10] Additional angel funding has come from Venky Harinarayan, S. Somasegar, and Anand Rajaraman of @WalmartLabs.[1] In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[11] References
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