"I'm Doin' Me" is a song performed by American singer Fantasia from her third studio album, Back to Me (2010). The song was released by J Records on September 28, 2010, serving as the second single from the album.[1][2][3]
Critical reception
Ken Capobianco of The Boston Globe described the song as an "insistent declaration of self" that "is more about love in all its incarnations: passionate, regretful, angry, and tender"[4] while Melinda of RnB Music Blog described Fantasia's vocal performance as "wonderful" despite calling the song "pretty average".[5]
Trent of That Grape Juice reviewed the song more positively, calling it a "brilliant" "motivational track" which makes "a bold statement about self-worth" and is "brought to life by Fantasia’s soulful conviction and clever vocal arrangements".[6]
"I'm Doin' Me" debuted at number 97 on the US BillboardHot R&B/Hip-Hop Songs chart, peaking at number 11 after spending 17 weeks on the chart.[13] It also peaked at number 60 on the US BillboardRadio Songs chart.[13] It has sold 29,000 copies in the United States.[14]
Music video
A music video for the song was directed by Benny Boom and was reportedly shot on October 8–9 suggested by a behind-the-scenes video which was released on October. It premiered on Vevo.com on November 3, 2010.[15][16] In the video, Fantasia catches her boyfriend with another girl, but rather than making a scene she starts a dance party with her girls and the whole restaurant joins in. Her optimistic attitude takes to the streets and the local park as she croons the importance of taking care of number one, herself.[17]