Hello, World is the fourth Korean-language extended play and fifth overall by South Korean singer Baekhyun. It was released on September 6, 2024, by INB100 through Dreamus and contains six tracks, including the lead single "Pineapple Slice".
Background
On July 28, 2024, Baekhyun revealed one of his unreleased song "Rendez-Vous" in between of his performances of his encore concert tour Lonsdaleite Tour [dot]. After the concert stage was over, a video was released where Baekhyun eating a can of pineapple along with a phrase using a famous line from the movie Chungking Express and at the end of the video, the date '2024. 09' appeared, hinting a comeback in September.[2][3]
On August 12, 2024, INB100 announced that Baekhyun would make a comeback by releasing his fourth EP titled Hello, World on September 6, 2024, about 3 years and 5 months since the released of Bambi and his first work after establishing his own company.[4] The next day, pre-order of the EP began at various online and offline music stores and it has four versions: Pineapple, Photobook Hello, Photobook World, and Folder.[5] INB100 released the scheduler of Baekhyun's fourth EP and revealed various teasing contents on August 14.[6]
The music video teasers of the lead single "Pineapple Slice" were released on September 2 and 5, 2024, respectively.[7][8]
Release and promotion
"The symbolic meaning behind Hello, World is that, now that I've said hello, I'm going to keep being active. There will no longer be any big breaks. I will show many more sides of myself from now on."
Hello, World was released worldwide on September 6, 2024, by INB100 and Dreamus.[10] On the same day, Baekhyun performed his first music show stage on KBS' Music Bank.[11]
Commercial performance
According to Hanteo Chart, Hello, World recorded a 890,000+ copies sold on the first day of its release, setting a new record from his previous releases.[12]
^Jang, Woo-young (September 5, 2024). 백현, R&B로 꽉 채운 'Hello, World'..플레이리스트 공개 [Baekhyun, 'Hello, World' filled with R&B..Playlist revealed] (in Korean). OSEN [ko]. Archived from the original on September 5, 2024. Retrieved September 6, 2024 – via Naver.
^Kang, Da-yoon (July 29, 2024). 백현, 서울 앙코르 콘서트 성료...9월 컴백 예고 [Baekhyun, Seoul Encore Concert Success...September Comeback Announced] (in Korean). My Daily. Retrieved September 6, 2024 – via Naver.
^Lee, Mi-ji (August 12, 2024). 백현, 9월6일 미니 4집 'Hello, World' 발매확정..3년6개월만 컴백(공식) [Baekhyun, 4th mini album 'Hello, World' confirmed for release on September 6th..Comeback after 3 years and 6 months (Official)] (in Korean). Herald Pop. Archived from the original on August 15, 2024. Retrieved September 6, 2024 – via Naver.
^Kang, Ga-hee (August 14, 2024). 백현, 3년 6개월만 앨범 발매..미니 4집 'Hello, World' 스케줄러 공개 [Baekhyun, releases album after 3 years and 6 months..Mini 4th album 'Hello, World' scheduler revealed] (in Korean). Herald Pop. Archived from the original on August 15, 2024. Retrieved September 6, 2024 – via Naver.
^Lee, Mi-ji (September 2, 2024). 백현, 미니 4집 타이틀곡은 'Pineapple Slice'..뮤비 티저 공개(공식) [Baekhyun, 4th mini album title song is 'Pineapple Slice'..Music video teaser released (Official)] (in Korean). Herald Pop. Archived from the original on September 2, 2024. Retrieved September 6, 2024 – via Naver.
^Choi, Yi-jung (September 5, 2024). 백현, 타이틀곡 'Pineapple Slice' MV 티저 공개..바르셀로나 올 로케 [Baekhyun, title song 'Pineapple Slice' MV teaser released..All on location in Barcelona] (in Korean). OSEN [ko]. Archived from the original on September 5, 2024. Retrieved September 6, 2024 – via Naver.
^Park, Seo-hyun (September 6, 2024). [팝's신곡]"나 말곤 모두 잊어"..'3년 반만 컴백' 백현, 분쟁 중에도 열일 '헬로, 월드' [[Pop's New Song] "Forget Everyone But Me"..'Comeback After 3 1/2 Years' Baekhyun works hard in 'Hello, World' even during disputes] (in Korean). Herald Pop. Retrieved September 6, 2024 – via Naver.
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