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Hamoud Boualem
Hamoud Boualem (Arabic: حمود بوعلام) is an Algerian soft drink manufacturing company. It produces fizzy drinks popular in Algeria and exports to France, the United Kingdom, and Canada. Its products include sodas such as "Selecto", "Hamoud", "Slim" (in various flavors), and various flavors of syrup. Its head offices are located at in central Algiers. HistoryHamoud was founded in 1878. Its first factory was in the Belcourt neighborhood of Algiers, it is among the country's oldest companies.[1] Youssef Hammoud, flavour distiller by profession, settled in the suburbs of Belcourt and created the lemonade La Royale, ancestor of the emblematic Hamoud la Blanche. La Royale, made from hand-selected lemon essence, won a gold medal, classified Hors concours, at the Paris World Fair in 1889. It later received several gold and silver medals. In 1907, they added Victoria, a brownish apple and caramel flavor. This drink, known today as SELECTO, is part of the Algerian identity heritage.[2] In 1920, Boualem Hammoud, Youssef's grandson, registered the trademark and changed the name of the company from Hamoud & Sons to Hamoud Boualem & Cie. That year, the company moved to Hassiba Ben Bouali Street,[1] still the company's headquarters. Later, Hamoud Boualem launched a lemon drink under the Slim label with the slogan "Slim, le citron qui prime."[clarification needed] Today, the Slim brand has five flavors (lemon, orange, green apple, pineapple and bitter). The Hamoud and Hafiz families merged, and the company became an LLC.[3] In 2003, Hamoud Boualem modernized its installations and launched the PET format which completes its range of returnable glass. The company is increasingly opening up to the export market. It inaugurated a new factory in Boufarik (wilaya of Blida) in order to increase its production capacity and meet increasing demand.[4] The Can was launched in 2017. In 2018, Hamoud Boualem launched Lim ON, its new range of drinks with carbonated fruit juices, available in three flavors: Citrus, Orange pulp and Mojito. In 2020, the PET was launched in 33cl and 1L capacity. ProductsHamoud Boualem offers a diverse range of soft drinks that have become staples in Algerian households and beyond. Some of the company's most popular products include:
Cultural ImpactHamoud Boualem is synonymous with Algerian culture and is often associated with nostalgia and tradition.[8] References
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