The GuestReady Group offers short-term rental management via the brands GuestReady, Oporto City Flats, and We Stay In Paris. GuestReady focuses on Airbnb management, which includes services such as customer relationship management (CRM), revenue management, marketing channel management,[4] guest check-in, facility and laundry services. The group also offers Business-to-business services and distributes the information technology system as RentalReady to other property managers that intend to offer short-term rental management to their clients.[7][8]
GuestReady was founded in April 2016 by Alexander Limpert (CEO), Christian Mischler (Executive Chairman) and Patrick Degen (CFO).[10][11]
In summer 2017, European competitor Easy Rental Services was acquired and GuestReady announced a seed round of US$3 million, led by the Russian fund Impulse VC.[12][13] In December 2018, GuestReady acquired Portugal-based Oporto City Flats.[14] At the same time, GuestReady took over the management of the property portfolio of We Stay In Paris, a local competitor in France.[14][15]
In April 2019, GuestReady acquired BnbLord, the largest short-term rental management company in France and Portugal by delivering short-term rental management on a portfolio of 1,000 properties.[8][7][16][17] The founders of BnbLord, Léo Bonnet, Jacques Lavie, and François Lavie, joined the GuestReady Group in senior management positions.[18][19]
In parallel to the BnbLord acquisition, GuestReady created an umbrella brand called GuestReady Group.[17] It reported a portfolio of more than 4,000 properties.[20][8]
^ abAugustín, Cocola-Gant (2021). "Apartamentos turísticos, Covid-19 e capitalismo de plataformas" [Short-term rentals, Covid-19, and platform capitalism]. Finisterra: Revista Portuguesa de Geografia (in Portuguese). 55 (117): 211–216. Por exemplo, empresas como a Hostmaker, a Sweet Inn e a Guest Ready contam com portfólios de milhares de apartamentos em toda a europa. O ponto importante em relação à situação atual é como a estrutura de gestão dessas agências permite anunciar os apartamentos em diferentes plataformas digitais simultaneamente. Para fazer isso, elas usam programas informáticos de gestão de propriedades, que são conhecidos em inglês como channel manager, e que é uma tecnologia usada há anos pela indústria hoteleira para poder comercializar o mesmo produto on-line (neste caso apartamentos) em diferentes canais como a Airbnb, a Homeaway e a Booking.com. [For example, companies like Hostmaker, Sweet Inn and Guest Ready have portfolios of thousands of flats across Europe. The important point in relation to the current situation is how the management structure of these agencies allows them to advertise flats on different digital platforms simultaneously. To do this, they use property management software, known in English as channel manager, which is a technology that has been used for years by the hotel industry to be able to market the same product online (in this case flats) on different channels such as Airbnb, Homeaway and Booking.com.]
