Groundswell (organization)

For the coalition of prominent American conservative activists, see Groundswell (group).

Groundswell

Company type	non-profit
Founded	2009
Founders	Will Byrne, Max Harper, Marcus Ryan, John Lauer, Kristen Psaki, Tony Ficarotta
Headquarters	Washington, D.C., United States
Key people	Michelle Moore (CEO)[1]
Website	groundswell.org

Groundswell is a 501(c)3 nonprofit that promotes clean energy programs.[2]

According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.[3]

History

Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign. Groundswell co-founder Will Byrne was the organization's CEO through 2014. The organization operated under two previous names, The DC Project[4] and Weatherize DC, before becoming Groundswell.[5] Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.[6]

Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia,[7] Maryland,[8] North Carolina,[9] New York and Illinois. It is led by CEO Michelle Moore,[10] a social enterprise entrepreneur and former White House official who helped build the global sustainability movement.[11]

Clean energy

Groundswell develops community solar projects and programs that connect solar power with economic empowerment, enabling people and community-based businesses to work together to switch to solar energy.[12]

Groundswell works with other non-profit organizations to reach out to economically diverse local communities.[13]

Groundswell’s SharePower[14] subscription model was designed to help neighbors share power with neighbors.

See also

• Civic consumption
• Social enterprise

References

1. "Michelle Moore". GreenBiz. Retrieved 19 June 2021.
2. Ellfeldt, Avery (2019-12-15). "Powered By Faith, Religious Groups Emerge As A Conduit For A Just Solar Boom". NPR. Retrieved 2022-12-23.
3. "2015 Annual Report"^[permanent dead link‍] Groundswell Annual Report, Retrieved 7 August 2015
4. "The DC Project". C-SPAN. C-SPAN Networks. Retrieved 19 June 2021.
5. "One on One: Going Green with Your Friends" Urban Turf, Retrieved 1 June 2012
6. "Business Report June 22 2014"Washington Business Journal, Retrieved 22 June 2014 Archived 23 August 2014 at the Wayback Machine
7. Staff Reports (14 July 2020). "City of LaGrange partners with Groundswell and EEtility". The LaGrange Daily News. Retrieved 19 June 2021.
8. "$1 million in funding for clean energy projects announced by Maryland Energy Administration". Renewable Energy World. 11 June 2020. Retrieved 19 June 2021.
9. Mohawk Industries (2018-11-30). "Mohawk Group and Groundswell Unveil smartflower™ Solar Energy Unit at North Carolina School". CSRWire. Retrieved 19 June 2021.
10. "Michelle Moore". Greenbiz. Retrieved 5 June 2020.
11. "Groundswell Hires Former White House Official Michelle Moore as CEO" Generosity
12. “When it comes to energy prices, small business, nonprofits find there’s power in numbers” Washington Post, Retrieved on 25 March 2012
13. "Community Groups Join Forces to Support Clean Energy and Saved Money" Archived 2014-08-21 at the Wayback Machine Good Magazine, Retrieved on 10 April 2012
14. "Groundswell's Share Power Community Solar Program". Washington Informer. 10 June 2020. Retrieved 19 June 2021.

External links

www.groundswell.org