The title of the album, Gold Mouf, is the name of Lute's alter ego. He first unveiled the moniker on the song "Under the Sun".[4] In an interview with XXL in 2019, Lute spoke on what he was working on saying:
I'm working on three different projects right now. I got some shit for the hip-hop niggas, some shit for niggas that wanna hear me on upbeat-type shit and then I got some shit that's completely left field that I just want to experiment with. I’m just trying to experiment with music because I don't want to be put in a box. I don't want to be just a hip-hop artist. Niggas know I can spit, but at the same time I want to make music that got replay value.[5]
Singles
On February 4, 2020, he released the single "GED (Gettin Every Dolla)", which he performed at the halftime show for the Charlotte Hornets on March 7, 2020.[6][7] On July 6, 2020 he released the single "Life" along with a music video.[8] On May 31, 2021, Lute released the third single, "Myself" featuring Devn.[9] The music video was later released on August 16.[10]
Promotion
On March 23, 2020, Lute released a mini-series on YouTube titled Gold Mouf Chronicles. The series consists of six episodes directed and edited by Alexander Hall.[11] On August 2, 2021, Lute released another series called Gold Mouf Monday's, where he revealed information about the album each Monday leading up to the release date.[12]