Gigya offered a customer identity management platform for managing profiles, preference, opt-in and consent settings,[4] and an identity management platform for businesses that included products for customized registration, social login, user profile and preference management, user engagement and loyalty, and integrations with third-party marketing and services platforms.[5] Its technology was used by corporations including Fox, Forbes, Repsol, Toyota, RTL Netherlands, Campbells, Fairfax Media, Wacom, ASOS, and Turner, according to the company's website.[5]
On 27 November 2014, the Syrian Electronic Army hijacked the gigya.com domain by changing its DNS configuration at the domain registrar directly, outside of Gigya's system and control. Shortly after the incident, the CEO of Gigya, Patrick Salyer confirmed the news officially on Gigya's blog,[13] stating that no data was compromised, and that the issue had been resolved within an hour of Gigya identifying the issue. The next day, on 28 November 2014, the Syrian Electronic Army issued a statement taking responsibility for the attack.[14][15]
In September 2017, the company was acquired by SAP for $350 million.[2][3] In October 2017, Gigya Introduced enterprise preference manager to address new privacy regulations.[16]
