Brice was born in Lawrence, Massachusetts and was raised in Manchester, New Hampshire.[1] He graduated from the Boston School of Optometry in 1908 and divided his time between coaching and optometry until he suffered a gas attack during World War I, which led to his doctors recommending he spend more time outside.[2]
Coaching
Brice began his career at the Pinkerton Academy. He then moved to his alma mater, Manchester High School Central, where he won ten state championships.[2] Brice served as the head football coach at the University of Maine from 1921 to 1940, compiling a record of 79–58–9 and winning 10 Maine Intercollegiate Athletic Association championships. He was known for his use of trick plays. He was crediting with creating the triple pass from the single-wing formation and was credited with being the first coach in the eastern United States to used the spinner play and hidden ball trick.[2] He is the "Brice" in the name of the rivalry game with the New Hampshire Wildcats, the Battle for the Brice-Cowell Musket. Brice was also the head basketball coach at Maine from 1925 to 1929, tallying a mark of 14–31, and the school's head baseball coach from 1926 to 1935, amassing a record of 67–60. He retired on December 17, 1940.[2]
National champion
Postseason invitational champion
Conference regular season champion
Conference regular season and conference tournament champion
Division regular season champion
Division regular season and conference tournament champion
Conference tournament champion