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Films and Frames Digital Film Awards
Films and Frames Digital Film Awards, popularly known as FAFDA are awards to reward artistic and technical merit in the Bengali Film Industry. The concept of a regional digital awards was conceived during the COVID-19 pandemic which began during the summer of 2020, forcing both artists and audiences into isolation, hence the entire award show was shot indoors by either the artists themselves or by the FAFDA crew.[1] HistoryFilms and Frames Digital Film Awards started off with the Chinese social media platform Helo from the house of ByteDance Ltd as its title partner and the award show was subsequently re-branded to Helo Films and Frames Digital Film Awards.[2] Since the mid of June 2020 however, tensions started escalating between India and China at the border between the two nations. Under section 69A of the information technology act, the Indian Ministry of Information Technology identified 54 Chinese apps, Helo being one of them which threatened the ‘sovereignty’ of India.[3][4] Following this development, Films and Frames with immediate effect terminated its partnership with Helo. On the 12th of June 2020, actress Srabanti Chatterjee[5] launched the logo of FAFDA 2020.[6] To make the content social media appropriate and viewable on a smartphone, for the first time an entire award show was shot in a vertical 9:16 format and aired as episodic content, over a period of 10 days. The first episode premiered on the 10th of July 2020 on Facebook Watch. AwardsViewer's choice Critics choice
Jury's choice
References
External linksFilms and Frames Digital Film Awards |
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