Emma Frances Heming Willis[2] (néeHeming; born June 18, 1978) is a British-American model, actress and businesswoman.[3][4]
Early life
Emma Frances Heming was born on June 18, 1978 in Malta[5] to a British father and a Guyanese mother (of Indo-Guyanese ethnic origin). She was raised in north London and California.[6][7]
Career
In the early 1990s, Heming was discovered in the British morning television show, The Big Breakfast's "The British Elle Supermodel" competition, with Lorraine Ashton model agency, which she won.[5]
In 2016, Heming Willis founded a vegan, sustainably created and chemical-free skin care brand called Coco Baba.[15][16] Heming Willis and her husband Bruce teamed up with LR Health & Beauty to create fragrances. In 2012, Bruce launched his first women's fragrance, "Lovingly by Bruce Willis", with Heming-Willis starring in the perfume's advertisements.[17] In 2016, she launched "Lightning Collection" in collaboration with LR Health & Beauty, consisting of three perfume compositions.[18][19] In 2023, Heming Willis and Helen Christoni founded a wellness brand, Make Time, which sells supplements and vitamins focused on brain health.[20] Make Time partners with Hilarity for Charity, a nonprofit organization, which supports families impacted by Alzheimer's disease and brain health research.[20]
Her first book entitled The Unexpected Journey: Finding Hope and Purpose on the Caregiving Path, is set to be published by The Open Field on September 9, 2025.[21]
Personal life
On March 21, 2009, Heming married actor Bruce Willis in the Turks and Caicos Islands.[8] The ceremony was not legally binding and the couple were married again in a civil ceremony in Beverly Hills, six days later.[22] The couple has two daughters,[23][24] and Heming is also a stepmother to Willis' three elder daughters from his first marriage to Demi Moore.[25]
Advocacy
In February 2023, Willis announced that Bruce Willis was diagnosed with frontotemporal dementia (FTD).[26] She has since become an advocate for dementia awareness, support for the lived experience of FTD for care partners and families, and research to end FTD and all forms of neurodegenerative disease.[26] On November 11, 2023, she wrote an op-ed about frontotemporal dementia and the lessons she has learned for Maria Shriver's Sunday Paper.[26]
