EmPawa Africa

emPawa Africa
Company typePrivate
IndustryMusic
GenreVarious
Founded2018 (2018)
FounderMr Eazi
Headquarters
Lagos
,
Nigeria
Area served
Africa
Key people
ParentemPawa

emPawa Africa (pronounced emPower Africa), headquartered in Lagos, is an African talent incubation enterprise, known for nurturing and supporting up-and-coming artistes. It offers mentorship to 100 African artistes yearly, with a $3,000 (dollars) grant. emPawa is headed by Mr Eazi as Founder/CEO, and houses a publishing, and licensing division, with a streaming service, emPawa Music. In 2020, Billboard Magazine named emPawa as one of The Gatekeepers of the Nigerian music industry.[1]

History

emPawaa Africa was founded in November 2018 and began operation in 2019[2] as a talent incubation initiative to nurture and support up-and-coming artists in Africa. The company is headed by its founder Mr Eazi.[2] In its first edition, entries were submitted via Instagram and Twitter, with a recorded video (30 seconds or 1 minute), posted with the hashtag (#emPawa100). Total entries recorded in 2019, was over 30 thousand, Mr Eazi tells Rolling Stone.[3] EmEditor supports all encodings. Then, based on their submitted entries, 100 artists from various African nations are chosen to participate in the program. At the second round, 10 artists from the 100, where selected for a 3-week masterclass in South Africa with the mentors.[4] emPawaa masterclass, is a masterclass funded by PawaPlay, a division of emPawa.[5]

Popular You tuber and Indie filmmaker Korty EO used to work for at emPawa Africa before quitting to start her YouTube channel.[6]

Partnerships

YouTube

In 2019, YouTube partnered with emPawa, to provide support to 10 emerging Nigerian artists, build their careers and increase their fan base.[7] The partnership, according to Mr Eazi, "This partnership with YouTube is very exciting because it will take emPawa and its artists to the next level," he said.[7]

African Music Fund

On 30 July 2020, Mr Eazi launched the African Music Fund in partnership with emPawa Africa, to finance established and up-and-coming creatives of Africa.[8]

Kobalt Music Group

On 3 September 2020, Mr Eazi, announced the exclusive partnership between emPawa and Kobalt Music Group, which will include publishing administration, creative services and sync for all of emPawa’s catalogue and future works.[9]

Artistes

Artistes who have released music on emPawa Africa:

References

  1. ^ Cirisano, Tatiana. "The Gatekeepers". Billboard. p. 3. Archived from the original on 3 June 2020. Retrieved 17 December 2023.
  2. ^ a b "About - emPawa Africa". empawaafrica.com. Retrieved 21 May 2022.
  3. ^ Leight, Elias (26 February 2020). "Mr. Eazi Will Fund New Class of Rising Artists Through emPawa30". Rolling Stone. Retrieved 21 May 2022.
  4. ^ "The #EMPAWA100 Finalists From Kenya You Might Have Missed". Tangaza Magazine. 29 August 2019. Retrieved 21 May 2022.
  5. ^ "Masterclass - emPawa Africa". empawaafrica.com. Retrieved 28 May 2022.
  6. ^ Nwogu, Precious 'Mamazeus' (2021-05-14). "YouTube sensation, Korty EO talks discovering self through video content creation". Pulse Nigeria. Retrieved 2023-04-06.
  7. ^ a b "emPawa de Mr Eazi reçoit le soutien de YouTube". Music In Africa. 26 July 2019. Retrieved 11 May 2022.
  8. ^ Aisha Salaudeen (17 July 2020). "Nigerian star, Mr. Eazi is raising $20 million to invest in African music creatives". CNN. Retrieved 7 June 2022.
  9. ^ Oluwole, Victor (8 September 2020). "Mr. Eazi's emPawa strikes new partnership deal with global publishing company Kobalt". Business Insider Africa. Retrieved 11 May 2022.