|
EditorialistEditorialist is an e-commerce marketplace that offers styling services with a specialization in luxury fashion and accessories. Editorialist combines luxury shopping experiences with a content-driven interface featuring interviews, videos, and trend reports.[1] Background and DevelopmentEditorialist launched on February 7, 2013, under the name Editorialist Magazine.[2][3] Using their experience from Elle Magazine, co-founders Kate Hudson and Stefania Allen wanted to create a platform that used high-quality content to support a luxury e-commerce shopping experience.[4] Editorialist initially gained recognition as an online magazine before extending into additional services and offerings, including a concierge service and trend reports.[5] In 2017, Editorialist secured investment from Ithaca Ventures.[6] That year, its retail revenue was reported as up 14 percent year-over-year (YoY) with a 114 percent increase in advertising revenue and a 61 percent increase in gross profit.[7] The company’s assets were purchased by Project YX owner Rafael Ortiz in 2019.[8] Ortiz is an investor in technology companies and a co-founder of the comparison shopping site NexTag. Ortiz relaunched Editorialist in September 2019 with Allen. Editorialist’s website reaches over 1.3 million unique monthly visitors.[9] Services and OfferingsEditorialist offers online personal styling, content, and shopping services using proprietary technology and e-commerce tools. Monthly subscriptions to the app range from $500 to $1,500 for higher-touch services.[10] Virtual Styling and Wardrobe CuratingWhen Editorialist relaunched, the platform began offering membership-based virtual styling services accessible through an invitation-only app. Clients joining Editorialist receive a curated photo inventory of their wardrobe with personalized styling advice and recommendations for integrating new designer pieces.[11] The service allows users to purchase suggested attire within the app. The AI elements of the app support a human stylist who makes styling decisions for Editorialist’s clients.[12] WebsiteEditorialist launched as a luxury accessories e-commerce website before adding a content-driven interface.[13] The platform provides content, such as interviews, style guides, and fashion editorials, alongside a curated selection of luxury accessories available for purchase. Print and Digital PublicationsBeyond its digital presence, Editorialist ventured into print media, launching a biannual print magazine in 2014 featuring exclusive content, designer interviews, and celebrity features.[14] The print magazine was shut down in 2019. Achievements and recognitionEditorialist has been acknowledged for its approach to luxury e-commerce and content curation.[15] The Council of Fashion Designers of AmericaThe Council of Fashion Designers of America has recognized Editorialist as a unique platform in the luxury market, focusing exclusively on luxury accessories. This acknowledgment underlines Editorialist’s significance and contribution to the luxury fashion ecosystem.[16] Investment by Ithaca VenturesIn 2017, music entrepreneur Scooter Braun invested in Editorialist through his Ithaca Ventures holding company. Braun cited Editorialist as “disrupters of their industry,” taking on a consulting role in the company.[17] Notes
External links |
Portal di Ensiklopedia Dunia
