Ducal (cigarette)

Ducal

An old Luxembourgish pack of Ducal cigarettes, with a French and German warning at the bottom of the pack.
Product type	Cigarette
Produced by	Landewyck Tobacco
Country	Luxembourg
Introduced	1969; 56 years ago (1969)
Markets	See Markets
Carcinogenicity: IARC group 1

Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by Landewyck Tobacco.[1][2]

History

Ducal was established in 1969 by Landewyck Tobacco in response to a price war in the cigarette market during the 1960s. During this time, smokers began to favour filtered and king-size 25-pack cigarettes over the traditional 20-packs.[3]

Advertising

Ducal is advertised on billboards, as well as through branded items such as ashtrays and advertising pins.[4][5][6]

Controversy

In 2014, two e-cigarette businessmen named their brand "le Grand Ducal" ("the Great Ducal" in English). Landewyck Tobacco issued a cease and desist letter, requesting the name of the brand to be changed due to the unauthorised use of the brand name by a third party. The respondents claimed that despite the similarities between the brand names, their brand, logo and domain name had all been registered.[7]

Ducal is currently protected under class 34 of the International Classification of Goods and Services, namely that of tobacco and smokers. However, the same law also applies to e-cigarettes. As of January 2018, a judge has yet to decide whether or not the name is a breach of the brand protection law.[7]

Markets

The brand is mainly sold in Luxembourg, but it is sold in Belgium, Netherlands (as rolling tobacco), Germany and Peru.[2][8][9][10][11]

See also

• Tobacco smoking

References

1. "Global brands". Landewyck Group. Archived from the original on 2010-01-31. Retrieved 2010-08-23.
2. "BrandDucal - Cigarettes Pedia". Cigarettespedia.com. Retrieved 2 January 2018.
3. S.A., LANDEWYCK TOBACCO. "Landewyck: History - Sales". Hvl.lu. Archived from the original on 6 January 2018. Retrieved 2 January 2018.
4. "2, Ducal Cigarettes Advertising pin badge. Good Condition. - eBay". eBay. Retrieved 2 January 2018.
5. "Fabrique de tabacs - Tabakfabrik Heintz Van Landewyck, Luxembourg". Industrie.lu. Retrieved 2 January 2018.
6. "Asbak - Ducal Cigarettes - Asbakken - Cendrier - Ashtray - Te koop". 2dehands.be. Retrieved 2 January 2018.
7. "Luxembourg : de quoi Ducal est le nom ? - Le Monde du Tabac". Lemondedutabac.com. 6 February 2014. Retrieved 2 January 2018.
8. "Ducal". Zigsam.at. Retrieved 2 January 2018.
9. "Brands". Cigarety.by. Retrieved 2 January 2018.
10. "Ducal lichte sigarettentabak 150 gram". Sigarenmagazijn 't Hoekje, online sigaren. tabak, sigarettenmaker en hulzen. Archived from the original on 29 December 2017. Retrieved 2 January 2018.
11. Health Belgium (2022). "Notification list 2022 - Tobacco products Belgium" (PDF).