Digital strategy manager

A Digital Strategy Manager is a senior management position in a company or organisation.^[citation needed] The postholder will have technological knowledge and aim to grow the organisation's digital industry.[1] A digital strategy manager collaborates with marketing, business development, and organizational management teams within the company or organization and uses leadership skills to build strategic partnerships.[2]

The position focuses on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. The person in the position is accountable for prioritizing technology infrastructure for digital advertising continuity across all multimedia platforms.[3] The person in the post manages related IT departments and functions as a link between digital presence and all advertising and/or marketing activities. The employee consults with internal managers to strategize their marketing needs, incorporating a digital technology structure.[4]

Digital strategy manager has become a key post in some museums.[5][6][7][8]

A character in Haterz (2015), a novel by James Goss, says of the post, '"No one really knows what [the job] is, but it involves buying things from Apple geniuses and drinking a lot of coffee".[9]

See also

• Chief digital officer
• Chief innovation officer
• Chief data officer
• Chief marketing officer

References

1. David Dumeresque (2013). "The corporate digital footprint: exactly who owns and controls it? The emergence of the digital director". Strategic Direction. 29 (7): 34–36. doi:10.1108/SD-04-2013-0011. The concept of the digital director is now emerging. The head of digital strategy will work on the corporate digital agenda and be accountable for the organization's digital identity, both on a corporate and an individual level.
2. Tim Williams (2010-06-22). "Role description: Digital Strategy Director - Ignition Consulting Group". Ignitiongroup.com. Archived from the original on 2014-08-06. Retrieved 2014-08-01.
3. "Introduction to Social Media and Digital Marketing: Digital Marketing Strategy". HcMediaGroup. 2020-10-09.
4. Mithas, Sunil; Lucas Jr, Henry C. (Nov–Dec 2010). "What is Your Digital Business Strategy?". IT Professional. 12 (6): 4–6. doi:10.1109/MITP.2010.154. ProQuest 815992403.
5. Noiret, S.; Tebeau, M.; Zaagsma, G. (2022). Handbook of Digital Public History. De Gruyter Reference. De Gruyter. p. 119. ISBN 978-3-11-043029-5. Retrieved 17 Aug 2023.
6. Lazzeretti, L.; Oliva, S.; Innocenti, N.; Capone, F. (2023). Rethinking Culture and Creativity in the Digital Transformation. Taylor & Francis. p. 96. ISBN 978-1-000-85255-4. Retrieved 17 Aug 2023.
7. Raposo, D.; Neves, J.; Silva, R.; Castilho, L.C.; Dias, R. (2022). Advances in Design, Music and Arts II: 8th International Meeting of Research in Music, Arts and Design, EIMAD 2022, July 7–9, 2022. Springer Series in Design and Innovation. Springer International Publishing. p. 80. ISBN 978-3-031-09659-4. Retrieved 17 Aug 2023.
8. Podovšovnik, E. (2020). Examining the Roles of Teachers and Students in Mastering New Technologies. Advances in Educational Technologies and Instructional Design. IGI Global, Information Science Reference. p. 133. ISBN 978-1-7998-2106-9. Retrieved 17 Aug 2023.
9. Goss, J. (2015). Haterz. Solaris. p. 114. ISBN 978-1-84997-894-1. Retrieved 17 Aug 2023.